Digital Partnership Development, Senior Officer

Job Purpose

- Develop and implement digital business strategies aligned with the company’s direction.

- Develop and optimize digital insurance products and solutions that meet market demand and target customer needs.

- Expand and maintain a network of strategic partners to strengthen distribution channels and revenue growth.

- Enhance customer experience through product, service, and digital process improvements.

Key Responsibilities

1, Develop Digital Channel Business Plans

- Build product development plans: detailed action programs aligned with company goals.

- Build communication plans: sales communication programs for digital channels.

- Build budget plans: cost planning for product development, communication, and business activities.

- Implement and integrate new products on digital platforms.

- Develop and promote online sales channels such as websites, mobile apps, and e-commerce platforms.

- Execute digital marketing campaigns: design and implement campaigns to strengthen brand awareness and attract new customers.

2, Research & Develop Products, Solutions, and Business Models for Digital Insurance

- Research competitors and market needs.

- Propose insurance solutions tailored to partners’ characteristics.

- Seek, establish, and maintain relationships with partners to develop bundled products that meet end-user needs.

- Collaborate with technology solution partners to develop digital insurance business models.

- Use data and analytics tools to measure and evaluate digital channel performance, optimize strategies, and propose data-driven decisions.

- Analyze customer behavior, forecast trends, and propose potential growth opportunities for new products and services.

3, Develop Sales Channels & Partnerships

- Identify and build partnerships: establish and maintain relationships with partners, suppliers, and major clients such as fintechs, telcos, and e-commerce platforms to expand distribution channels and reach customers.

- Listen and respond to customer needs: ensure products meet customer expectations, collect feedback, and continuously improve.

- Drive effective revenue generation from assigned partners.

Qualifications & Experience

1, Education: Bachelor’s degree in Insurance, Finance, Economics, or related fields.

2, Work Experience: Minimum 5 years of experience in finance, insurance, or technology.

3, Knowledge/Skills:

- Building digital business models.

- Data analysis and reporting.

- Product and business model research.

- Understanding of insurance and technology products.

- Market research and target customer analysis.

- Partnership management and development.