Digital Specialist (Performance)

• Executing tactical plans for project’s performance.

• Optimizing digital ads across Google Ads, Facebook, and other advertising platforms.

• Planning and implementing SEM campaigns – including keyword research and ad copywriting.

• Managing campaigns – setup, monitor, optimize, and report on campaign performance.

• Coordinating with relevant departments to ensure client requirements are met and projects are delivered on time and within budget.

• Ensuring achievement of clients’ KPI targets.

• Applying digital analytics tools to evaluate and report campaign performance for each client.

• Researching and evaluating competitors’ activities.

• Collaborating with the planning team.

• Researching, exploring, and staying updated on current and upcoming advertising platforms in the market.

• 4+ years of experience as a Performance Specialist or in a similar role.

• Experience with social media, Google Ads, and SEM/SEO.

• Proficient in web and app analytics tools (e.g., Google Analytics, Facebook Insight, AppsFlyer, Adjust…).

• Strong analytical and critical thinking skills.

• Good personal time management skills.