Director, Corporate Communications

Job Objective

The job holder planning the overall strategic communication for PR activities according to the corporate orientation.

- The job holder develop an inspirational communication plan and route to spread the bank's brand value to the public and employees.

- The job holder ensure the communication contents to the public and staff are made consistent and accurate with the strategy, brand and core values of the corporate

- The job holder manage and implement annual communication plans, activities and content according to the approved functions, tasks and budget..

Key Responsibilities

1. Plan a brand-oriented strategic communication

- Develop public relations, manage mass communication channels to the press and effectively implement the

proactive communication strategy.

- Build brand position across domestic and international media throughout international conference, medial partnership and awards strategy

- Responsible for conveying brand related messages consistently.

- Develop strong relationships with the regional press to promote the brand and spread the brand's position in the mass media.

- Maintain and develop regular and continuous relationships with media units and influential media experts in

the field.

- Manage the implementation of corporate communication campaigns, including measurement, reporting and

improvement recommendations

2. Plan and implement media risk management

- Develop a communication risk management plan in the overall corporate communication strategy.

- Quickly and promptly detect arising risks that adversely affect brand reputation and brand.

- Develop and implement the best solutions to arising situations, minimizing communication risks that may

occur.

3. Operations and budget management

- Develop and manage the unit's operating budget plan.

- Management of enterprise communication data information and communication database building activities

4. People Management

- Oversee human resources planning and execution (headcount & costs) of their function

- Attract, onboard and retain the right talents for a high- performing team

- Establish and communicate function and individual KRAs/ KPIs, goals, action plan, expectations and results to

reporting line

- Minimum 14 years of experience in communications

- At least 10 years of experience in team management/leadership.

- Foreign Language: Level 3, TOEIC (605 – 780).

- University or higher, esp. diplomatic

- Have professional knowledge in Corporate communications and advertising plans (media), preferably in MNC companies and multinational agencies.