Director, Customer Market Insights

Job Purpose
- To identify economic segments/sub segments and responsible for customer knowledge management.
- To develop and manage customer value propositions for each targeted segments/sub-segment; participate with solution development; channel management and other related functions to ensure the designed offeringsproviding products, services fit with CVPs and customer needs.
- To participate with Strategy team to propose the targeted business model including Sales and Service modelfor Economic Segment and participate with sale and service model/standard design team to ensure theofferings can be delivered to targeted customers based on CVP.

Key Accountabilities:
1. Segmentation
- Identify economic segments and sub-segments.
- Customer Knowledge management, including customer behavior/needs and periodically update customerknowledge through cooperating with related functions to collect, analyze customers information.
- Identify group of customer knowledge to manage and give requirement to related units to collect and analyze
- Participate with Strategy team to propose the targeted business model including Sales and Service model forEconomic Segment

2. Customer value proposition (CVP)
- Propose CVP with key offerings for targeted segment (5 components Product, Price, Service, Convenience,Experience)
- Manage CVPs implementation by doing periodically assessment (offering implementation, customerfeedbacks, competitors) to make appropriate CVP adjustments, or enrich the knowledge of customers
- Participate in solution team/multifunctional team to design offering/solution in details, and give approval ofOffering design và bundle to go to market to ensure they fit with CVP and customers’need.
- Participate with sale and service model/standard design team to ensure the offerings can be delivered totargeted customers based on CVP.

3. Human resource management and development within the unit:
- Encourage/motivate for employees and setup working enviroment in teamwork, comfortable, creative toincrease employee engagement
- Manage resources (develop manpower plans, coordinate human resources, train, develop adjacent staff,develop development roadmaps for employees, develop mechanisms for assignment, recognition andeffectiveness evaluation. work results of employees ....), ensuring to maintain adequate and quality resources.
- Setup KPI for all employees and tracking performance periodically.
- To orient the PDP for employees, coaching/mentor and support employees to develop their career path..

4. Corporate Culture:
- Ensure corporate culture following with 3 principles: fairness, transparency and respect.
- Ensure Role modeling in set up và develop organization culture.
- Ensure to execute the corporate culture program fully, communicate with employees that theyunderstand/apply the behavioral standards, corporate value consistently.

5. Other jobs as required by Senior Director