Director of Sales & Business Development (On-board after Tet Holiday)

1. Job Purpose:

• Be responsible for developing and executing comprehensive sales and marketing strategies to drive revenue growth, expand market presence, and enhance brand awareness for the company’s product portfolio

• To ensure sustainable business performance, achieve sales volume, market share, profit, and brand development targets.

• Manage and develop team to drive the business result.

2. Responsibility:

- Strategy & Business Planning:

• Formulating, develop and implementing integrated sales and marketing strategies aligned with the company’s overall business objectives.

• Conduct market analysis, customer insights, and competitor benchmarking to identify growth opportunities and set business priorities.

• Define and monitor sales targets, market share goals, and profit objectives for each channel and product category.

- Sales Management:

• Lead and supervise sales operations nationwide (traditional trade, modern trade, e-commerce,

export, OEM).

• Build and maintain long-term partnerships with principals, distributors, key accounts, and B2B clients.

• Ensure effective implementation of pricing, discount, trade promotion, and contract policies.

• Manage sales forecasts, budgets, and performance tracking; adjust plans proactively to achieve results.

- Marketing Management:

• Develop and oversee brand positioning, marketing campaigns, and communication strategies to strengthen brand identity and consumer awareness.

• Plan and manage ATL, BTL, and digital marketing activities (advertising, PR, events, online campaigns, social media).

• Collaborate with QC and Production teams to introduce new products and optimize packaging, design, and messaging.

• Monitor marketing ROI, consumer feedback, and competitor campaigns to improve brand performance.

• Ensure alignment between sales goals and marketing strategies, optimizing market penetration and brand preference.

- Leadership & Development:

• Build, train, and motivate a high-performing Sales & Marketing team.

• Establish a KPI-driven, result-oriented, and collaborative culture within the department.

• Evaluate team performance, recognize achievements, and implement coaching or improvement plans where needed.

- Internal Collaboration:

• Work closely with Production, Planning, Finance… departments to ensure efficient supply, distribution, and product promotion.

• Provide input for product improvement, packaging design, and specifications to meet market needs.

Reporting & Analysis:

• Prepare and present regular business performance reports (sales revenue, marketing performance, cost efficiency, profit, market insights) to the Board of Directors.

• Analyze data and provide actionable recommendations to enhance overall business effectiveness.

• Bachelor or Master's Degree in Commerce, Business Administration, Marketing or related field.

• Male/ Female age 30 years and above is preferable.

• At least 5-year experience in a senior sales management position within the FMCG industry, preferably in paper, hygiene, or consumer essentials.

• Strong understanding of distribution systems and markets across North, Central, and South Vietnam.

• Having experience in working with retail chains, supermarkets, distributors, and wholesalers is an advantage.

• Excellent leadership, negotiation, decision-making, and communication skills.

• Strong strategic, analytical, and result-oriented mindset.

• Inspiring leadership with the ability to motivate and drive team.

• Communicate fluently in English.

• Can work under pressure.