Ecommerce & Marketing Lead

Wecare group is a B2B industrial distributor that leverages data and technology to optimize operations within the industrial supply chain. We distribute products for Construction Hardware, Industrial Chemicals, Water Industry Equipment, Electrical Supplies sector, including outreach to Mom & Pop Shops and smaller independent businesses within these industries.

The E-commerce & Marketing Lead position plays a crucial role in today's digital business landscape, directly contributing to the growth and success of the business across all digital touchpoints.

What you will will do:

+ Strategy Development and Implementation:

• Define and build the overall e-commerce business strategy, including sales targets, costs, and resource allocation across various channels (website, e-commerce marketplaces, social media).

• Develop and execute comprehensive Digital Marketing strategies to achieve growth and brand recognition goals.

+ E-commerce Operations & Optimization (including Website):

• Operate and optimize the performance of stores on major e-commerce marketplaces (Shopee, Lazada, TikTok Shop...) and the company's own website.

• Ensure product updates, pricing, promotions, images, and content across all platforms are accurate, engaging, and consistent with the brand.

• Proactively manage and optimize the user experience (UX) on the website, ensuring an intuitive, user-friendly interface and optimizing the customer journey from initial visit to purchase completion.

• Collaborate with the technical team to ensure website performance, page load speed, security, and responsiveness across various devices.

+ Digital Marketing Campaigns:

• Plan, launch, and manage diverse digital marketing campaigns, including SEO, SEM (PPC), Email Marketing, Social Media Marketing (Facebook, Instagram, TikTok, Zalo), Display Advertising, and Affiliate Marketing.

• Design and implement innovative promotional campaigns and special offers to attract new customers and foster customer loyalty.

+ Analysis and Reporting:

• Track and analyze key performance indicators (KPIs) such as traffic, conversion rates, sales, advertising costs (ROAS/ROI), and customer behavior.

• Prepare regular reports (daily, weekly, monthly) on business results and marketing campaign effectiveness.

+ Team and Partner Management:

• Collaborate closely with other departments (sales, product, operations, customer service, IT) to ensure synchronization and consistency in all activities.

• Build and maintain strong relationships with partners (e-commerce platforms, logistics providers, marketing service providers...).

Requirements

• Bachelor's degree or higher in relevant fields such as Marketing, Business Administration, E-commerce, etc.

• 3-5 years of experience in E-commerce and Performance Marketing, with a preference for candidates who have experience managing teams and successfully operating on e-commerce marketplaces.

• Ability to develop business plans, manage budgets, and optimize costs effectively.

• Strong knowledge in website development, HTML, UX/UI analysis, MySQL, SQL and skills in implementing various Digital Marketing channels (SEO, SEM, Social Media, Email Marketing...).

• Ability to lead, inspire, and develop a team.

• Proactive, enthusiastic, and highly responsible in work.

Why join us?

• Competitive salary + 13th month bonus + potential performance bonus

• You'll have access to licensed versions of ChatGPT/Gemini/Canva, Notion, and Power Apps.

• Career growth with an AI technology

• Dynamic, professional, and friendly work environment.

• Bonuses for business performance, year-end parties, birthdays, sick leave, weddings/funerals, etc.