This position reports to Ethical Marketing Head.
The New Product Development Manager - Ethical is responsible for develop NPD strategy and build Ethical product pipeline for UIP. This person collaborates with cross-functional team to drive Ethical NPD projects and ensure the successful launch. Ethical NPD Manager need to maintains, and updates the new product development process.
- Creates and manages the new product development pipeline portfolio, to ensure successive annual roll-outs of value-added profitable products, to achieve 5-year plan growth targets.
- Collaborates cross-functionally to drive the NPD process to bring new products to market.
- Identifies marketing opportunities by analyzing and defining the total market, market share, competitor market share, and available market share by product market.
- Provides leadership and support by initiating research to identify consumer needs; develop new products to meet consumer needs; research consumer acceptance of products; and lead status meetings to drive programs or new product initiatives to market. Periodically presents project updates to the leadership team.
- Develop, maintain and update new product development to ensure a group of new concepts or products is available to be introduced and commercialized on an annual basis, include Ideation Capture, Funnel to Focus, - NPD Stage Management, Performance Evaluation.
- Responsible for Performance Evaluation Analysis, activities to include: Post launch ROI validation – sales and cost performance validation, Customer/Market feedback, Champion identified improvements, Ensure key learnings and best practice are documented and shared institutionally, Implement improvements in project management tools and methodologies.
- Champion the identification, development and analysis of the project justification for capital projects related to cost savings, product improvements and new production capabilities tied to new product introductions.
- Review and update NPD SOP base one the need of business.