Event Manager

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Ha Phan Building office.

Role Overview

As a key member of the event management team, the Event Manager is responsible for executing tactics directly related to the exhibitions in agriculture, livestock, aquaculture, pharmaceutical, medical devices industries.

Key Responsibilities

1. Event Strategy and Design:

• Support the development of event strategy and direction to enrich Informa Markets' value proposition

• Design event experiences that ensure high-level delivery supporting event strategy and customer needs

• Develop and improve customer experience, ensuring feedback is collected and incorporated

• Develop longer-term event design alongside Senior Event Manager using customer feedback and innovative approaches

• Build relationships with key customers and sales partners to understand market needs and trends

• Develop deep industry knowledge through personal relationships and market analysis

2.Operational Management

• Support Senior Event Manager in managing the Brand P&L, including successful delivery of complementary products like conferences and seminars

• Liaise with Sales, Marketing, and Operations teams to ensure all event elements align to create successful outcomes

• Negotiate with venues and suppliers in collaboration with Operations and Procurement for event-specific requirements

• Oversee the event floorplan managed by Sales Operations team, escalating strategic decisions when required

• Manage logistics, suppliers, venues, floorplans, and move-in/move-out processes

• Lead operations for major events with attention to detail and efficiency

3. Performance Metrics

• Event P&L performance (gross revenue, gross margin YoY, profit by event)

• Customer satisfaction metrics (loyalty, re-book percentage, NPS)

• New product launch success rate

• Brand eminence and customer engagement

• Market ranking and positioning

Education and Experience

• University Bachelor's Degree / University of Applied Sciences qualification

• More than 3 years' management experience in a Brand/Product team with more than 8 years in a Brand/Product role with a multinational organization

• Significant experience in developing brand and sales strategies with strong sales acumen

• Strong experience in managing relationships with international customers across various regions and cultures

• Experience of reporting, budgeting/forecasting and associated processes and policies

• Experience with event logistics and show floor management

• Leadership and Relationship Management

• Ability to act as an independent, inspirational leader with charisma and energy

• Ability to develop relationships at senior levels and support the management of and interaction with high value customer accounts

• Experience of building trusted internal relationships

• Ability to collaborate with multiple internal stakeholders and other functions to ensure successful implementation of a matrixed business model

• Strategic and Tactical Skills

• Ability to define a sales strategy and supporting campaigns to execute against a set of targets

• Strong organizational abilities and attention to detail

• Tactical research abilities

• Problem-solving skills and ability to function as both strategist and fixer

• Ability to thrive in fast-paced environments

• Communication and Customer Focus

• Strong communication and follow-through skills

• Excellent written and verbal communication skills

• Passion for delivering excellence to customers

• Travel Requirements Required travel approximately 20-30%