Executive, Trade Marketing (Cate Milk Powder)

1. Channel Retailers Value proposition (40%)

• Planning Display programs in growing TVP & total display facings for respective categories

• Reviewing channels & outlet segmentation in planning Key retailers tiering for growing sales via monthly/ quarterly programs & ad-hoc programs.

• Follow up with sales team per deployed plans for improvement & ensure tracking/ measurements in-placed.

• Establish channels building blocks & set sales objectives /control to create sales plans and quota for each channels and areas in support of national sales targets.

• Work closely with Marketing team in integrating marketing activities calendar into one commercial plan & carry out the best synergy at respective channels.

• Leading Merchandisers, Review Shopper Activation activities / random check according to aligned working plan for effectiveness.

• Establishing channel forecast and developing demand forecast, ensure connecting well to regional supply chain team for rolling forest & PO timing compliance.

• Projecting & deliver expected sales volume and profit for existing and new products.

• Set and analyze sales data to implement and administer methods and procedures to enhance sales & fundamental improvement of company.

• Develop and maintain relationships with each Activation Agencies.

2. Shoppers/ Retailers Promo & Shoppers communication (30%)

• POG & OSA planning, deployment & improve in delivering winning displays points & compliance

• Display & TVP Planning: Display points & displays tools research & planning according to budget.

• Set up & follow up PDCA (Plan – Do – Check – Action) process at the distributors team/ Regions for critical business cycles.

• Tracking & Follow up Execution of initiatives per channels via distributor teams.

• Tracking & Follow up key measurements thru assessing report system from distributors, contributing to system improvement for robust reports.

• Setting up & conduct weekly/ monthly meeting with key stakeholders.

3. Category Launch Initiatives Management (20%)

• Partner with local and regional marketing team in building up Category initiatives, input channels planning for gates approval preparation.

• Research channels & shopper insights in developing winning categories launch initiatives at channels.

• Develop channels plan, fundamentals targets & align with sales leaders for successful launch of category initiatives..

• Deploy & follow up on launch plan in ensuring category initiatives targets being met. Analyse sales data, trends and review performance metrics set for Visibility & Activation effectiveness.

4. Others

• Engage and support internal team members so that they can be productive and 10%

always ensure open and effective communication within the organization.

• Drive productivity, continuous service improvement and resources optimization to improve costs and efficiency.

• Any other tasks or assignment from reporting manager/ Glico Sales Head.

• Bachelor Degree in Business, Marketing, Business Administration or equivalent

• At least 2 - 3 years of professional experience in Trade Marketing, Shopper Marketing, Category planning.

• Knowledge of FMCG categories, baby categories is preferred.

• English for communication.

• Excellent analytical and organization skills

• Ability to resolve conflicts, propose solutions for business

• Strong communication and presentation skills

• Able to work under pressure and display teamwork