Expert, Business Customer Segmentation and CVP

Job Purpose

The job holder support management for the effectiveness of assigned customer portfolio

Key Accountabilities

Customer and Industry Insights

• Design and deploy offerings and CVP/ business orientation at sector/activities, sub-segment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers

• Conduct research, in-depth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers

• Embed clear CVP communication, sales pitch book / playbook across channels

• Participate in multi-functional workstreams as subject matter expert for credit orientation, provide insights for products and solutions development, improvement of sales and service channels, strengthen risk management requirements

• Collaborate with related teams for sector level / value chain CVP design and deployment

• Support RM in BCA writing on industry and market sentiment

Leads Generation via Management

• Generate new-to-bank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers

• Leverage MM/USME segment value chain and generate leads for SME/MSME segment

• Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration

• Priority to have a master's degree or higher

• Minimum 8 years in the position related to financial analysis / credit / market research, marketing of finance and banking

• Prioritize work experience related to corporate customers

• Minimum TOEIC 650 or equivalent