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Mô Tả Công Việc
• In this role, you are responsible for creating & executing the community strategy and plan for your game, with the ultimate goals of fostering healthy communities and helping extend their gaming experience in-game & out.
• PASSION is the key! For this position, you are expected to be a passionate and tech-savvy social media marketeer with an understanding of the importance of communities and their power within a game’s lifecycle. You’re the kind of social marketeer who is aware of trends in your field and always looking for ways to instill these trends and benchmark into your day-to-day role.
• Design and implement the most adapted yet compelling community strategy for your game, utilizing all possible digital marketing leverages & opportunities.
• Collaborate and coordinate with game development team, monetization team, marketing, customer care and the other departments involved to ensure the alignment and consistency of the game community messages and activities.
• Grow, develop and organize the communities of your game players and fans.
• Produce and publish engaging and creatively relevant content and communication for your game communities, such as blog posts, posts on social media, videos, podcasts, livestreams...
• Coordinate UGC programs for your game (e.g Content Creator Program, hashtag challenges, community contributions board etc.) & report on the performance of these initiatives.
• Manage store reviews on specific platforms.
• Monitor, moderate and interact with the game community platform and channels (forum, Discord, Reddit, the other social media..) and ensure they are joyful, meaningful, safe, respectful and inclusive.
• Set, collect and analyze data of the communities such user behaviors, reactions, sentiment, suggestions...then share and contribute the inputs, recommendations to game development and monetization team and the other stakeholders involved to achieve the game common goals.
• Proactively take part in the elaboration of the marketing plans for your game, ensuring that all digital marketing & social marketing touchpoints are addressed in the most effective way.
• Conduct benchmarks & trends observations and be a proactive source of ideation for the Game’s marketing team.
• Proactively identify & propose innovative solutions which will set your game apart from its direct & indirect competition.
Yêu Cầu Công Việc
• Proven experience in community management, preferably in gaming industry and related fields.
• Excellent communication and interpersonal skills, both English verbal and written.
• Bring innovative social ideas and trends to implement in the global social content calendar
• Be passionate and knowledgeable in video games and the gaming culture.
• Creative and ideas driven.
• Be confident in front of the camera and able to lead live interviews to the developer team and external partners.
• Positive energy, team spirit & a zest of fun are a must.
• Presentation skills
• Microsoft 365 (Office, Excel, Outlook, etc…)
Nice To Have:
• Previous and trackable experience on video creation for TikTok and/or for livestreaming on Twitch is not mandatory but can be a plus.
• Knowledge on the following tools:
- Photoshop or Canva
- CapCut or any other similar video editing tools