General Manager (Relocation to Jakarta)

Job Purpose:

Responsible for leading full-country operations in Thailand, ensuring timely setup, strong commercial performance, smooth daily operations, and effective people leadership. This role requires a hands-on GM who can build operations from the ground up while aligning closely with Group BOD and Regional teams.

Key responsibility:

1. Strategic Planning and Operation Setup

• Conduct market assessments and geographic analyses to support Group BOD in making timely and informed decisions.

• Lead full-country setup activities under the guidance of HQ, ensuring cost-effective and timely execution.

• Establish strong local partnerships across key operational areas:

o Product: Work directly with factories on product development, registration, and compliance.

o Logistics: Coordinate with 3PLs for warehousing, fulfillment, and last-mile delivery.

o Call Center Infrastructure: Liaise with telecom and tech vendors for system setup.

o Legal Incorporation: Work with law firms and consultants to ensure compliant business registration and ongoing compliance.

o Recruitment: Partner with Group HR on local hiring and workforce planning.

• Conduct market and competitor research to support local marketing, online sales, and customer insights.

2. Daily Business Management and Budget Control

• Own full P&L, revenue growth, and profitability for the Thailand business.

• Implement operational plans in line with budget targets, ensuring alignment between country operations and Regional/HQ policies and processes.

• Drive continuous improvement initiatives across all operational KPIs.

• Manage relationships with external partners and resolve issues quickly to maintain seamless business operations.

3. Reporting and Performance Tracking

• Prepare and submit business performance reports and compliance documentation to HQ on a daily, weekly, and monthly basis as required.

• Provide insights and action plans that support market share expansion and sustainable long-term growth.

4. People Leadership

• Lead and manage the local team, ensuring readiness for rapid operational changes required by business needs.

• Participate in hiring, training, scheduling, and developing employees.

• Build team capability and capacity to meet KPIs.

• Maintain strong, trust-based leadership, demonstrating willingness to work hands-on to get things done.

• Vietnamese nationality and willing to relocate to Jakarta

• Minimum 6 years in a senior management role, preferably managing teams of 50 or more.

• Fluent English communication skills.

• Strong leadership, coaching, and motivational skills with the ability to communicate well across all levels.

• Analytical and data-driven, with experience using team management systems and KPI-based evaluation.

• High sense of ownership, responsibility, and readiness to work overtime when required.

• Experience in a fast-paced, startup or scale-up environment is preferred.

• Strong reporting capabilities and problem-solving mindset.