Các Phúc Lợi Dành Cho Bạn
Mô Tả Công Việc
● Deep understanding of Google Ads policy, keep updating new policies from Google.
● Be a mentor for all topics related to Google Ads ( SEO, Google shopping, etc.). Work with the internal team to share Google Ads insight.
● Be a moderator of Google ads campaigns. Make a guideline to check it.
● Setting up and expanding on new ads account and when necessary and doing cross-system optimization keeping growth, with responsibilities around keyword research, creating high converting campaign structure, understanding what makes/creating a good landing page and good ad copies basis customer behaviour, understanding how to code placement works and when are various tools required including GTM and GA and be able to navigate effortlessly around ad platform interfaces etc.
● Track and analyze website traffic flow and provide regular internal reports. Call Tracking creation, management, and auditing for AdWords
● Conversion rate optimization - Optimize copy and landing pages for paid campaigns.
● Keep track and deal with google support to fix some issues that occurred on Google ads account and GMC such as policy violation or account suspension.
Yêu Cầu Công Việc
● Must have a good understanding of Google Analytics and Google Merchant Center (GMC). Strong analytical and problem-solving abilities.
● Should have built, run and optimized campaigns. Must have run campaigns catering to a variety of business and marketing objectives including lead generation, brand awareness with a strong focus on maximizing ROI through continuous optimization and regular feedback with key stakeholders.
● Ability to work independently and as part of a team. Ability to work flexibly and towards tight deadlines. Ability to prioritize and manage your own workload effectively.