Growth Hacking Team Lead

The main responsibilities of the Growth Hacker/ Lead Generation include: • Actively seek out new sales leads and business opportunities through active networking; • Sending personal, strategic, value-add emails, outbound calls, and social messages (no copying and pasting); • Secure qualified meetings for our Account Executives; • Respond to inbound inquiries and emails; • Research accounts and build a strategic target accounts list; • Manage the CRM system (Hubspot) to provide metrics on leads. • Develop and/or implement lead generation strategies to attract potential customers through various channels, including email marketing, content marketing, social media, advertising, industry-specific conferences/events, podcasts, webinars and performance ads • Conduct research and analysis, providing insights and recommendations about potential market to Marketing and Sales team • Collaborate with various stakeholders to create compelling and targeted content assets such as blog posts, whitepapers, ebooks, webinars, and case studies to attract and engage leads • Monitor and analyze key performance metrics such as lead conversion rates, website traffic, email open rates, and click-through rates to optimize lead generation efforts • Collaborate with the marketing team to develop content calendars, identify content gaps, and align content with lead generation goals • Research and identify new lead generation opportunities, including partnerships, sponsorships, and co-marketing initiatives 1. CRM Management: • Utilize marketing automation tools (Hubspot) to manage lead nurturing workflows, email campaigns, and lead scoring • Work closely with the sales team to understand their lead requirements, provide regular lead updates, and optimize lead handoff processes • Maintain data accuracy within CRM system and optimize processes and workflows within the CRM 2. Campaign Management: • Develop and execute comprehensive marketing campaigns across multiple channels, including email marketing, social media, digital advertising, and content marketing • Define campaign objectives, target audience, messaging, and key performance indicators (KPIs) to measure success • Manage campaign budgets, allocate resources effectively, and track expenditures to ensure ROI • Monitor campaign performance metrics, analyze data, and generate reports to measure effectiveness and identify optimization opportunities 3. Website Management: • Collaborate with team to leverage and manage website content and landing pages • Monitor website performance, user engagement, and conversion metrics using analytics tools and generate reports to track progress and identify areas for improvement • Optimize website content for search engine visibility (SEO) and user experience (UX), including keyword research, and metadata optimization to improve lead capture and conversion rates 4. Communication and Reporting: • Highlight key metrics, achievements, and challenges, providing regular updates to management • Provides clear updates and action items to team

Must have: • A bachelor’s degree • Excellent written and oral English proficiency • Excellent interpersonal skills and a problem-solving nature • Excellent presentation and public speaking abilities; • Proficiency in Microsoft Office package, especially Excel, Word, Outlook, PowerPoint • Excellent writing, editing, and proofreading skills, with a keen eye for detail and ability to adapt content style and tone to different audiences and channels • Motivated, can-do attitude, problem solver, and can work in a fast-paced environment. Nice to have: • 1+ years of experience in Sales or Business Development is a plus • Familiarity with marketing tools such as Salesforce and Pardot (or similar CRM and marketing automation platforms) • Tech Savvy - love software, tech and excited to learn new software; • Desire to be in a software sales (full cycle) position as a career progression; • Basic understanding of marketing principles and practices, including digital marketing, social media, email marketing, and lead generation • Creative thinker with the ability to develop engaging content for lead generation efforts • Proactive and collaborative mindset, with the ability to work independently and as part of a team in a fast-paced environment • Positive attitude, eagerness to learn, and willingness to take on new challenges