Hanoi Regional Communication Leader

OBJECTIVE OF THE JOB:

In synergy with the national level and response to specific local challenges, implement the most efficient communication measures to ensure the three pillars of communication: raising awareness, attracting visitors, and building brand preference.

RESPONSIBILITIES:

RESPONSIBILITY 1: Co-construct Communication Strategy for Hanoi City

• Master the National Communication Ecosystem: understand the tools, resources, and guidelines provided at the national level to ensure consistency and alignment.

• Analyze my local market to identify specific needs, challenges, and opportunities for tailored communication efforts.

• Co-write the Communication Policy with the Hanoi Regional Leader.

• Build the annual communication budget for Hanoi City.

RESPONSIBILITY 2: Coordinate and Ensure Operational Implementation

• Promote and facilitate the application of national communication tools and frameworks, ensuring their effective integration and optimal utilization at the local level.

• Guarantee the successful execution of planned operations locally, ensuring they are carried out efficiently and in line with established objectives and standards.

• Guarantee the consistency of Decathlon‘s brand image locally by adhering to the brand charter, tone, and guidelines in all communications.

• Manage and synchronize internal and external communications, ensuring a unified voice and message across all platforms and audiences.

• Lead the creation and execution of local campaigns, ensuring they align with national strategies and local needs.

• Ensure clear and timely communication of all deployed initiatives and tools to store teams, ensuring they are well informed and prepared to execute.

RESPONSIBILITY 3: Manage Communication Activity and Measure Value Creation

• Manage the communication budget for Hanoi City.

• Debrief, analyze, and review the effectiveness of national communication tools and strategies within the local communication network, and implement improvements to enhance their impact and efficiency.

• Measure the performance of Hanoi’s local campaigns and the resources generated.

• Measure the impact of events, measuring their influence on brand awareness, engagement, and business performance.

RESPONSIBILITY 4: Develop and Nurture My Network

• Engage actively in the project group dedicated to local communication, collaborating with team members to align strategies, share insights, and contribute to the overall success of communication initiatives.

• Engage both internal and external stakeholders within the local ecosystem, build and manage the relationship with potential business partners for Decathlon business growth.

YOUR KPI:

• Traffic growth %

• New members/ Active member

• Visit per year

• Brand awareness

YOUR BENEFITS:

• Monthly performance bonus and 13th salary.

• Annual Salary review in March.

• 18 annual leave days, plus 02 days off for Christmas and Vesak Day.

• Social Insurance according to Vietnamese Labor Law and Health Insurance for all family members.

• Annual health check.

• Phone and sports practice allowance.

• Several training courses to increase your competence with great opportunities for career development.

• Business trips are paid for by the Company.

• Attractive staff discount for all purchases in Decathlon stores.

1. Technical Skills:

• Project co-writing and management: you need to build a communication plan and conduct a relevant analysis of the local context.

• Collaboration with providers/ partners/ stakeholders: you ensure the effective implementation of the communication plan.

• Budget management and measure all communication actions implemented (methodology, indicators, value creation).

• Functional management of all stakeholders (internal and external).

2. Human Skills:

• Open-Mindedness: Prioritizes tasks and embraces new ideas.

• Collaborative Teamwork: Empathetic, service-oriented, and sharing resources effectively.

• Effective Communication: Excels in active listening and clear verbal, written, and digital communication.

• Self-Management: Works autonomously and manages energy for productivity.

• Results Orientation: Shows perseverance in achieving goals and agility in client response.

• Inspirational Leadership: Motivates and guides team members to achieve the project objectives.