HCM - Communications Planning Manager

- Supervise and lead the planning team to develop comprehensive communication strategies.

- Mentor team members, providing guidance and support to foster a collaborative and innovative environment.

- Liaise with account departments to receive and accurately interpret client briefs, ensuring alignment with client objectives.

- Oversee the creation of detailed customer journey maps and ensure alignment with client objectives throughout the marketing funnel.

- Develop long-term and short-term content strategies, including direction, angles, and detailed posts, on a weekly, monthly, or quarterly basis.

- Collaborate closely with creative, account, and social media teams to ensure cohesive and effective communication across all channels.

- Guide the social media writing team in executing content strategies that align with overall marketing goals.

- Ensure all content aligns with the brand’s voice and objectives while maintaining high creative standards.

- Monitor and analyze content performance, making data-driven recommendations for adjustments and improvements.

- Oversee the assessment of campaign data, ensuring that performance metrics are met and client expectations are exceeded.

- Provide overall performance summary reporting and insights to clients, using the information to inform future communication strategies.

- Review all KPI documents before client review to ensure goals and measurements are clear and aligned with the strategy.

- Stay updated on industry trends and best practices to continuously improve content strategies.

- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

- Proven experience in a communication management role within an agency setting.

- Strong understanding of social media platforms, content strategies, and digital marketing.

- Excellent verbal and written communication skills.

- Strong leadership abilities with experience in team supervision and mentorship.

- Ability to work under tight deadlines and manage multiple projects simultaneously.

- Proficiency in content management systems and social media analytics tools.

Preferred Skills:

- Experience with influencer marketing and digital advertising.

- Strong organizational and project management skills.

- Creative mindset with a strategic approach to problem-solving.