Head of Channel - Trade Marketing (MNC FMCG)

Develops an annual activation plan that aligns with the channel strategy and leverages key customer and consumer drivers within the channel.

Description

Develops an annual activation plan that aligns with the channel strategy and leverages key customer and consumer drivers within the channel.

* Converts brand marketing plans and platforms into channel-specific activities.

* Prepares comprehensive launch plans for new product introductions tailored to the trade channel, in coordination with brand and sales teams, covering various segments including premium, affordable premium, mainstream, and cider.

* Enhances and accelerates brand activations in newly acquired outlets across different provinces.

* Possesses a strong understanding of trade shoppers and integrates that perspective into marketing and sales strategies, as well as trade activities and promotions.

* Manages the channel budget to ensure effective and impactful spending, including budget allocation to sales regions and provinces, and recommends the optimal number of outlets for program participation.

* Briefs third-party agencies on directions, concepts, and activities, while overseeing the development and execution.

* Collaborates with the regional trade marketing team to ensure alignment on program mechanics and smooth implementation.

* Designs, in partnership with Marketing, the point-of-sale (POS) materials needed for trade marketing activations.

* Ensures coordination with other departments, including Purchasing, Finance, and Revenue Management.

* Assesses the effectiveness of trade marketing programs by analyzing sales performance and utilizing internal and external data.

Profile

* Holds a university degree in Business Administration, Economics, or Marketing.

* Possesses at least 5 years of experience in the relevant field within the beverage industryor FMCG sector, with expertise in areas such as:

* Brand Strategies

* Shopper Insights

* Route to Market and Customer Understanding

* Channel Segmentations

* Effective decision-maker.

* Strong communication, negotiation, and presentation skills.

* Creative thinker with an open-minded and enthusiastic approach.

* Demonstrates analytical thinking and problem-solving abilities.

* Proficient in spoken and written English, as well as in using Microsoft Office applications.

* Proven leadership abilities

Job Offer

* Competitive salary package

* An opportunity for professional development and advancement.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhung Le at .