Head of Marketing

Job Scope / Position Summary

• Purpose of this role: The ideal candidate will have a strong background in strategy and branding, with extensive experience in leading marketing initiatives across various industries. This role requires a visionary leader who can elevate our brand presence, drive strategic marketing initiatives, and significantly impact our market position in Vietnam.

• No. of subordinate: 16

• Non-financial KPIs for this role: Strengthen Generali brand awareness and reference; Effectively support distribution channels via channel marketing activities; Strengthen digital appearance and application; Effectively launching CSR activities following Group guideline.

• Description of key challenge of this role: Include establishing and differentiating the brand in a highly competitive Vietnamese life insurance market; Crafting unique value propositions and compelling brand messages that resonate with diverse customer segments is crucial; Adapting and innovating marketing strategies to keep pace with market dynamics and technological advancements is essential. Ensuring compliance with local regulations while driving creative marketing initiatives presents an ongoing challenge; Additionally, fostering strong brand loyalty and effectively collaborating with cross-functional teams and external partners are vital for sustained success.

• Parties of usual contact in their role including internal or external parties and the nature of communication between job holder and these parties: Asia | Group; Channels; GHOs; Marketing agencies

Main Responsibility

1. Strategic Leadership:

- Develop and implement comprehensive marketing strategies that align with the company’s goals and objectives.

- Lead the creation of short-term and long-term strategic plans to drive business growth and brand equity.

- Monitor market trends, competitor activities, and consumer behavior to inform strategy adjustments and innovations.

2. Brand Management

- Oversee the development and execution of branding initiatives to enhance brand awareness and loyalty.

- Ensure consistent and effective brand messaging across all marketing channels and campaigns.

- Collaborate with global teams to maintain brand consistency and alignment with the international brand strategy.

3. Marketing Operations:

- Manage the day-to-day operations of the marketing department, including budgeting, planning, and team management.

- Coordinate with cross-functional teams such as sales, product development, and customer service to ensure cohesive marketing efforts.

- Utilize data analytics to measure and report on the effectiveness of marketing activities, optimizing for ROI.

4. Team Leadership and Development:

- Lead, mentor, and develop a high-performing marketing team.

- Foster a collaborative and innovative team environment that encourages continuous improvement and professional growth.

- o Set clear performance expectations and provide regular feedback to ensure team alignment with business objectives.

5.Stakeholder Engagement:

- Build and maintain strong relationships with key stakeholders, including senior management, partners, and external agencies.

- Represent the marketing function in executive meetings, providing insights and recommendations based on market analysis and performance metrics.

Qualification and Experience Requirement

Education

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred

Experience

• Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role within the life insurance or financial services or FMCG industry.

• Demonstrated success in developing and executing marketing strategies that drive business growth and brand recognition.

• Strong understanding of the Vietnamese market and cultural nuances.

Skills

• Exceptional strategic thinking and problem-solving skills.

• Proven ability to lead and inspire a diverse marketing team.

• Strong analytical skills and proficiency in marketing analytics tools.

• Excellent communication and interpersonal skills.

• Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.