Head of Marketing

PURPOSE:

Accountable to formulate strategy, frameworks, process, and standards and to lead MKT team to plan/execute all marketing, branding, communication activities to promote, protect, and differentiate FWD’s in the marketplace and to generate business opportunities.

KEY ACCOUNTAIBILITIES:

Strategy & Planning

• Work closely with stakeholders to define MKT strategies to support the company’s overall strategies and objectives

• Lead the team to develop, execute, monitor an overall marketing plan and oversee implementation of brand activities, advertising, PR, promotion, event, activation, media, research, etc.

• Public relation management including crisis management

People Management

• Build a highly motivated and efficient team of marketing professionals

• Provide leadership to both internal marketing resources and external agencies

Policy, Process & Procedures

• Provide expert advice and guidance to all areas of the business on branding, communication

• Oversee and ensure all departmental outputs are fully complied with Legal, Audit, Compliance and Corporate Communications

Environmental Awareness/Customer Focus

• Champion marketing strategy and ensure they are integrated into future activities

• Ensure and maintain good relationships with key and relevant service providers to embed the “Customer-Focus” into the company operation

Technical Performance

• Review and activate all communication channels to ensure they are effectively deliver corporate and product messages

• Design and develop strategic marketing and communication plans with relevant marketing resources to achieve the maximum effectiveness

• Monitor and ensure a positive return on the investment of all marketing, customer campaign and communication activities

Partners relationship and management

• Build and strengthen relationship with partners including journalists, business partners, professional marketing’s partners (creative, research, media, digital, etc).

KEY PERFORMANCE INDICATORS

• Successful delivery of marketing plans implemented against set objectives on time and to budget. Major KPIs include brand awareness, brand consideration

• Effectively used Marketing budget

• Marketing efficiency (esp. media, cost acquisition and retention).

• Positive feedback from relevant stakeholders, partners and departments

• All marketing and communications associated with internal and external Policies and Procedures

• People engagement and retention

QUALIFICATIONS / EXPERIENCE:

• Proven experience as Senior Leadership position in Marketing for big international company.

• Degree level education required in Marketing / post-graduate qualifications/high degree preferred

• Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, communication, event, etc)

• Experience of handling all communication channels internally and externally

• A leader with both creative and analytical capabilities

KNOWLEDGE & TECHNICAL SKILLS:

• Strong leadership with negotiation and influencing ability

• Strong and effective communication skills in verbal and written

• Creativity with business acumen

• Strong reasoning capabilities – creative and lateral thinking with problem solving skills

• Strong interpersonal skills to build relationships across all levels of the organization and with external agencies

• Broad and in-depth knowledge of marketing, communications, customer experience and online sales practices

• Relentlessly pursue customer expertise