Head of Marketing & Communications

ABOUT THE POSITION

Head of Marketing & Communication provides leadership and expertise in strategic communications and branding to raise the visibility of the VinUniversity as a world class university. The Head of Marketing & Communication will participate in designing how to tell the stories and show the impact of VinUni research, education and outreach through a digital-first strategy that leverages VinUni partnerships and news media to reach key audiences, which include current and prospective students, faculty and staff, alumni, industrial employers and other partners.

This special career opportunity is designed for people who are passionate about and keen on making breakthrough changes in the education sector of Vietnam in order to nurture the next generations of leaders for the 21st century and beyond.

KEY ACCOUNTABILITIES

POSITION RESPONSIBILITIES

- Develop and implement an integrated Marketing, Communications, and Branding strategy that aligns with VinUni’s overarching mission and strategic goals.

- Ensure that the VinUni brand is highly visible, compelling, and respected globally among key audiences: prospective students, faculty, alumni, media, academic partners, and corporate recruiters.

- Collaborate closely with academic colleges and leadership to design and execute marketing campaigns that support student recruitment, faculty hiring, program visibility, and institutional reputation.

- Lead strategic media relations and thought leadership initiatives, promoting faculty research, academic programs, student success stories, and institutional milestones to global audiences.

- Manage digital presence, including content strategy, social media, SEO/SEM, and website optimization, to engage and grow target audiences across geographies.

- Develop and monitor key marketing performance metrics; continuously evaluate effectiveness and adapt strategies accordingly.

- Oversee creative resources, including the development of digital assets, branding toolkits, and multimedia content (videos, photography, graphic design).

- Conduct market and competitor analysis to provide insights that inform brand strategy, program development, and student recruitment efforts.

- Maintain effective internal communications across departments to ensure alignment on messaging, branding, and marketing initiatives.

- Identify and manage relationships with external partners, vendors, and media agencies.

KEY SELECTION CRITERIA

EDUCATION AND EXPERIENCE

- Master’s degree in Marketing, Communications, Business, or a relevant discipline from a recognized institution.

- Education or professional experience in an English-speaking or international setting is highly valued.

- Minimum 7 years of experience in senior-level marketing or communications roles, preferably in higher education, international organizations, or multinational corporations.

- Demonstrated track record in global brand strategy, academic marketing, and digital communications.

- Experience successfully pitching stories to international and local media is an advantage.

- Proficiency in content marketing, digital campaigns, social media management, and analytics.

KNOWLEDGE, SKILLS, AND ABILITIES

- Strong capability in performance marketing especially digital performance

- Academic Branding capability

- Strong command in written official & press news

- Strong understanding of the mission and role of private, research-oriented universities.

Excellent interpersonal, negotiation, and written/verbal communication skills in English (Vietnamese is a plus).

- Proven ability to lead diverse teams and collaborate with stakeholders across functions, including academic, administrative, and external partners.

- Strategic thinker with hands-on execution capabilities; able to balance long-term vision with short-term priorities.

- Comfortable navigating the challenges of a startup environment; adaptable, resilient, and resourceful.

- Passionate about higher education, innovation, and making a lasting impact in Vietnam and globally.

- Strong time management, ability to multitask, and commitment to meeting deadlines under pressure.

- Possess or able to build strong professional networks, both locally and internationally.

COMPENSATION

The salary and benefits are competitive and commensurate with qualifications and experience.