Head of Marketing (Can Tho Branch)

1. Trade Marketing

• Plan and implement marketing programs to drive revenue growth and enhance brand visibility across all sales channels of the branch.

• Develop and execute demand generation programs including seasonal campaigns, festive promotions, new store openings, trade fairs, exhibitions, sponsorships, and other business-driven initiatives.

• Build marketing and promotion strategies tailored to specific market segments, locations, and sales channels.

• Monitor implementation progress, evaluate program effectiveness, and make timely adjustments to ensure target achievement.

• Manage and control the marketing budget to ensure cost efficiency and optimal utilization.

2. Digital Marketing

• Plan and oversee digital communication activities supporting the branch’s business objectives.

• Coordinate the implementation of digital advertising and communication campaigns, ensuring alignment with in-store sales programs.

• Monitor and evaluate the effectiveness of digital marketing activities and propose necessary adjustments.

3. Omni-channel

• Develop and implement omni-channel sales strategies to ensure seamless integration between online platforms and physical stores.

• Coordinate with relevant departments to enhance customer experience throughout the end-to-end shopping journey.

• Track and analyze customer data and purchasing behavior to optimize omni-channel business performance.

4. Brand & Partnership

• Implement regional marketing strategies in line with the direction of the Executive Board and Head Office Marketing.

• Manage brand image, content, and communication messages at the branch, ensuring compliance with brand guidelines.

• Analyze market trends, consumer behavior, and competitors to adjust brand strategies in accordance with regional characteristics.

• Develop and manage business partnerships and commercial collaborations to enhance business performance and expand customer reach.

5. External Communications & PR

• Represent the branch in external communications and public relations activities.

• Establish and maintain relationships with media, regulatory authorities, associations, and relevant local organizations.

• Manage information provided to the media and communication channels as assigned.

• Coordinate the implementation of community engagement and CSR communication activities in the region.

6. Customer Experience & Customer Service (CX/CS)

• Analyze customer behavior and manage Voice of Customer (VOC) data.

• Coordinate the implementation of initiatives to enhance customer experience, satisfaction, and engagement.

• Manage customer loyalty programs and propose solutions to increase customer lifetime value.

• Supervise the process of receiving, handling, and resolving customer complaints.

7. Team Management & Development

• Plan workforce structure and allocate tasks in line with the branch’s operational objectives.

• Supervise and evaluate the performance of the Marketing team.

• Organize training and professional development programs for team members.

• Conduct performance reviews and propose recognition and rewards in accordance with regulations.

TRÌNH ĐỘ HỌC VẤN

• Bằng cấp: Đại Học

• Chuyên ngành: Marketing, Quản trị kinh doanh, Kinh tế hoặc các ngành có liên quan

• Trình độ ngoại ngữ (nếu cần): Tiếng Anh

• Các học vấn khác cần cho ngành nghề:

CÁC KINH NGHIỆM LIÊN QUAN

• Kinh nghiệm chuyên môn: 05-07 năm

• Kinh nghiệm quản lý (nếu cần): 03-05 năm

CÁC KỸ NĂNG

• Kỹ năng công việc: - Kỹ năng lãnh đạo và quản lý nhóm. - Tư duy chiến lược và khả năng quyết đoán tốt. - Kỹ năng giao tiếp và thương lượng hiệu quả. - Quản lý dự án và giám sát tiến độ công việc. - Sáng tạo và đổi mới trong Marketing.

• Kỹ năng mềm: - Kỹ năng giao tiếp - Kỹ năng làm việc nhóm - Kỹ năng trình bày và thuyết trình trước đám đông