Head of Online Marketing

Địa Điểm Làm Việc: Hồ Chí Minh
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Mô Tả Công Việc

MISSION
Responsible for Omni channel online marketing in planning and implementation of marketing strategies and campaigns. The ideal
candidate must be both insanely creative and analytical and is able to make data-informed decisions while keeping a consumer-focused
mindset. This role will focus on building GO!/ Big C Hyper brand, user acquisition, and engagement, design and oversee all digital
promotions and marketing campaigns in order to drive traffics and sales to digital platforms.

ACTIVITIES
General:
• Responsible for development, planning, execution, and management of the promotion & digital marketing campaign, and
branding communication
• Managing Agencies and Coordinating internal departments in order to make good performance of Digital campaign and
communication
• Coaching, Support and manage team to deliver tasks.
• Work with line department to ensure sufficient marketing support in the market across omni -channels
• Design marketing campaigns that will drive both acquisition and retention for the growth of business
• Manage budget allocation between promo cost and media mix that best suits business objectives, across both online and offline
channels
• Organize market research and report results to the business
• Checking all contents and information prepared by Agency before applying for Digital communication in order to ensure
correct information, good impact for Brand images and attract well customers.
Digital Marketing Management
• Function 1. Mobile App/ Web Marketing
- Responsible for increase number of install, mobile app account, mobile app transactions
- Increase daily mobile app traffic via app marketing tactics, activities
- Analyze customer behaviors data to findout keypoint that help to improve campaign performance
- Cooperate with Mobile App product team to integrate & develop new feature support for app maketing like: push notification,
mini game, automated marketing tools,..
• Function 2. SEO & Organic Channel Marketing
- Develope long term strategy to increase app, web traffics, transactions via organic channel (Social Media, Zalo, Email,.....)
- Develop SEO strategy and cooperate with IT team, Content team to implement the strategy
- Manage SEO/Social media team/ agency follow weekly, monthly plan and KPI
• Function 3. Paid Media Marketing
- Propose paid channel plan with KPI & Budget
- Cooperate with in-house, agency team to follow the plan
• Function 4. Reporting & ROI analysze
- Keep tracked all customer data, customer behaviors, media activities
- Cooperate with Reporting team to build dashboard for MKT report
- Monitor performance of each channel and optimize to maximize ROI
• Other Activities
- Work with IT product team to implement tracking, digital marketing tool, optimize user expericence
- Coordinate with agencies, partners, and other departments for cooperate campaign
- Other activities follow company strategy & business requirements
Campaign Management:
• Develop and monitor campaign planning and budgets including promotions, content, visual and media in all digital platforms
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing and sales results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our traffic, conversion rate, sales.....
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

COMPETENCIES
Functional knowledges & Experience:
- At least 3- 5 years experience in digital marketing for e-commerce
- Strong experience with mobile app, paids ad, SEO
- Good management skills
- Sales and Performance oriented
- Experience in Retail Ecommerce Industry
Functional skill:
- Strong analysis skills
- Good Communication
- Listening, negotiation and presentation abilities
Managerial skill:
- Organization skills and ability to work well with other departments
- The candidate must be rigorous, can take initiatives
Other skills:
Ability to work under pressure
Behavior skills :
Dynamic, hardworking, responsible

REQUIRED BACKGROUND & ATTITUDE
Education: Bachelor
Experience: 3 - 5 years. Preferable experience in digital MKT
Attitude: good
Language: good English
Computers skills: Microsoft Office (especially MS Excel), SAP & BI is a plus.

Địa Điểm Làm Việc

Phường 1, quận Phú Nhuận, Thành phố Hồ Chí Minh, Việt Nam

Established in Vietnam in July 2011, Central Retail in Vietnam is a member of Central Group, one of the leading retailers in the region. With our sustainable development vision, the Group’s success transcends business results and lies in our commitment to improve the quality of life of people of Vietnam, and in our contribution to the prosperity of the country through concrete objectives: becoming an exemplary citizen-investor, a committed employer, a responsible retailer, a trusthworthy partner and an active company in protecting the environment. The diverse activities of the Central Retail in Vietnam covers different fields, from electricals, sportswear and equipment, fashion, department stores, hotel, e-commerce to supermarket, and are employing more than 15,000 employees across the country.

GO/ Big C is the trademark of Central Retail in Vietnam, currently Big C Supercenters employs more than 6,000 staff, operates 35 shopping centers – hypermarkets in 20 provinces all over the country in Ho Chi Minh City.

With the objective to enhance the professionalism and development of the company, GO!/ Big C is looking for talented and experienced candidates for key positions in the company.

Xem toàn bộ thông tin công ty
Vietnam Head Office – 163 Phan Dang Luu St., Ward 1, Phu Nhuan Dist, HCMC
5.000-9.999 nhân viên
Recruitment Department
Bảo Hiểm Sức Khỏe Cho Người Dùng VietnamWorks | Hợp tác cùng Tokio Marine Vietnam

Bảo Hiểm Sức Khỏe Cho Người Dùng VietnamWorks | Hợp tác cùng Tokio Marine Vietnam

Mức phí tốt nhất chỉ từ 600.000 VND/năm

Cung cấp bảo hiểm cho người thân: Cha Mẹ (lên tới 70 tuổi) và Con

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