Head of OOH

1. Business Strategy & Planning

Develop short-term and long-term OOH advertising strategies to enhance client campaign performance and business growth.

Direct planning of commercial activities, sales pipelines, and new OOH product development across markets.

Lead contract drafting, negotiation, and service agreements for OOH business deals.

Manage P&L performance, ensuring profitability and alignment with Group business commitments.

2. Operations Leadership & Performance Management

Oversee campaign execution to ensure alignment with planning, budget, and quality standards.

Manage operational problem-solving related to legal, technical, timeline, and quality issues.

Lead team organization, workload assignment, performance evaluation, and resource development.

Design and optimize internal processes, workflows, and systems to improve efficiency and service quality.

3. Client & Partner Relationship Management

Maintain strong relationships with existing clients and acquire potential clients through strategic consultation and tailored OOH solutions.

Identify emerging market opportunities, including new formats, DOOH technologies, and strategic location assets.

Build and maintain collaborative relationships with government authorities to ensure compliance with legal and regulatory frameworks for OOH assets.

4. Product Quality & Asset Management

Oversee all OOH investment projects including financial models, legal compliance, technical specifications, and asset development.

Monitor and ensure product quality and performance meet contractual standards and client expectations.

Continuously improve product offerings, inventory planning, and strategic asset expansion initiatives.

5. Other Responsibilities

Perform other related duties as assigned by the Managing Director.

Education:

Bachelor’s Degree in Business, Marketing, Economics, or related fields.

Work Experience:

Minimum 10 years of experience in Advertising, Media, or Communication, with strong preference for OOH industry experience.

Experience working with media agencies, OOH service providers, or OOH investment companies.

Technical Knowledge & Skills:

Strong understanding of investment law, contracts, and legal compliance in OOH contexts.

Solid knowledge of advertising, media planning, and OOH business models.

Proficient in Excel and PowerPoint; advanced presentation and analysis skills are an advantage.

Soft Skills:

Strategic thinking and problem-solving ability.

Strong leadership and team management skills.

Excellent communication, negotiation, and persuasion skills.

Strong client engagement and relationship management skills.

Business acumen and market insight.

Language:

Proficient in English.