[HO] Digital Marketing

1. Digital Marketing Planning

• Analyze customer behavior on digital channels to develop effective outreach strategies.

• Synthesize customer insights from data to propose marketing directions, convert data into feasible recommendations.

• Analyze market information, analyze competitors and determine customer needs for banking products and services.

• Coordinate with relevant departments to build overall marketing strategies and detailed marketing plans for banking products and services.

• Continuously update information on insights, learn about user needs to improve the quality of Marketing.

2. Measure and optimize Digital Marketing performance

• Monitor, analyze, and report campaign performance.

• Evaluate the effectiveness of marketing campaigns and propose necessary adjustments.

• Make recommendations to improve and optimize campaigns based on analytical data.

• Build reports on the effectiveness of communication campaigns on channels.

3. Advise and support internal Marketing teams

• Work closely with product, brand and communication Marketing departments to ensure consistent and effective campaigns.

• Advise on how to apply Martech to campaigns to improve performance and automate processes.

• Propose programs and campaigns to promote and increase the number of users and transactions on Digital Banking.

4. Manage Marketing technology

• Propose the implementation of new tools to support Marketing campaigns.

• Proactively update new Digital Marketing trends and tools to optimize the Bank's Digital Marketing activities.

• Other tasks assigned by the Director.

- University degree or higher in Marketing, Business Administration, Banking and Finance or related majors.

- Minimum 3 years of working experience in the field of marketing, priority is given to candidates with experience in the banking industry or financial institutions.

- Understanding of digital data analysis platforms.

- Understanding of Martech and automation tools in marketing.

- Knowledge of financial and banking products is an advantage.

- Experience in implementing digital marketing activities and managing the operations of digital platforms.

- Good communication, presentation and teamwork skills.

- Ability to solve problems effectively and come up with creative solutions.