Influencer Marketing Specialist (1–2 Years of Experience in Influencer Marketing, Community Marketing)

- Research and build influencer databases based on campaign and brand strategy.

- Lead end-to-end influencer campaigns: from ideation, outreach, negotiation, content collaboration to performance tracking.

- Collaborate with internal teams (Content, Creative, Affiliate) to ensure consistent brand messaging across campaigns.

- Monitor and analyze campaign performance metrics: reach, engagement, traffic, conversions.

- Propose creative, trend-driven content ideas to increase campaign impact and community engagement.

- Expand the influencer network in the US — especially within Gen Z, sneakerhead, and hip-hop communities.

- Manage influencer budgets and report performance on a weekly/monthly basis.

1. Experience & Skills:

- 1–2 years of experience in influencer marketing, community marketing, or a related role.

- Strong understanding of streetwear, Gen Z trends, hip-hop culture, and the youth community in the US market.

- Excellent communication and negotiation skills; experience dealing with KOLs and creators.

- Analytical mindset with the ability to track and optimize campaign performance.

- Creative thinking and strong storytelling skills; ability to spot and ride viral trends.

- Experience with influencer tools such as TikTok Creator Marketplace, Upfluence, or Instagram Collab is a big plus.

2. Language Proficiency:

- IELTS 7.0 or equivalent English certification is required.

- Strong English skills in business communication, email, presentations, and international campaign coordination.

3. Education:

- Bachelor's degree in Marketing, Communications, PR, Economics, Foreign Languages, or related fields.

- Preference will be given to graduates from top-tier universities such as:

• Foreign Trade University (FTU)

• National Economics University (NEU)

• Diplomatic Academy of Vietnam (DAV)

• Hanoi University (HANU)

• or international equivalents.

4. Benefit:

- Competitive compensation with performance-based bonuses.

- Hands-on experience with influencer campaigns for a global fashion brand.

- A young, open-minded, and creative work culture that values individuality.

- Opportunities to work directly with international influencers and marketing teams.

- Career development roadmap with potential to grow into a Senior or Team Lead position.

- Full support in tools, budgets, and resources to test and implement your ideas.

Location: INSIGHTS - Floor 2 & 3, Century Tower, Vinhomes Times City, 458 Minh Khai, Hai Bà Trưng, Hanoi, Vietnam.