Influencer Marketing Strategic Planner

/ SUMMARY /

The Influencer Marketing Strategic Planner is responsible for creating the communication strategy for influencer-related campaigns. This includes targeting the right influencers, as well as setting the tone and message for influencers of the campaign.

In details, the Influencer Marketing Strategic Planner is responsible for development of
(1) Influencer strategy that amplifies a campaign idea, brand message and includes influencer and communities suggestion, approach per Influencer based on their character and specific criteria.
(2) Influencer content plans with content direction, content types, content angle. You will combine consumer behavior research, social media data and product knowledge within a brief provided to produce strategic influencer marketing proposals that will reach targeted consumers and achieve client’s objectives.
(3) A master campaign guideline for influencers with Do’s and Don’t, content allocation amongst Influencers’ personality and their activities

The Influencer Marketing Strategic Planner will be involved in working with a number of clients at the same time, and will need to identify the specific business needs for each one.

/ RESPONSIBILITIES /

 Meets the client to learn the background of the brand and advising on possible influencer marketing approaches to the target audiences;
 Liaises with clients to identify specific business problems and develops influencer marketing ideas;
 Communicates with colleagues within the agency, such as creative and account managers, in the process of developing a campaign;
 Researches the product or service to be advertised, which may involve gaining technical or specific knowledge;
 Reconciles the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
 Gains a comprehensive context for influencer marketing strategies by understanding brand characteristics and product message, navigating influencer profiles in great details that include demographics and personal stories, and keeping updated with social media trends and tactics;
 Understands and analyzes influencers’ profiles and stories, which may involve gaining technical or specific knowledge
 Develops influencer strategy that amplifies a campaign idea/ brand message with iinfluencer suggestions based on brand personality and selection criteria;
 Finds ‘angles’ on a specific product or service on which to base an influencer’s content or idea;
 Develops content guidelines for influencers, including visual and copy DOs and DONTs.
 Provides the creative team with a clearly defined influencer marketing brief that contains concise information on the product, audience and strategy;
 Presents proposals and ideas to clients and other agency staff;

/ REPORTS TO /

Head of Influencer Marketing

/ OTHER TERMS /

Working Time: Total working hours is not less than 42.5 hours per week and daily working hours are Monday to Friday 9:00am to 6:30pm with a 1 hour break for lunch.

Working Place: Company Office located at 11bis Nguyen Gia Thieu Street, 7th Floor, District 3, Ho Chi Minh City, Vietnam.

The above description is not intended to be an all-inclusive list of the responsibility areas of the position described. Rather, the description is intended to describe the general nature of the position. Furthermore, this description can be modified according to the company’s business requirement if needed.