Integrated Marketing Strategist

Địa Điểm Làm Việc: Hồ Chí Minh
Đăng nhập để xem mức lương 732 lượt xem - Hết hạn trong 2 ngày

Các Phúc Lợi Dành Cho Bạn

13th Month Pay

Mô Tả Công Việc

1. Design and implement integrated, scalable and leverageable online/offline marketing campaigns which aligned with business targets and liaise with internal teams to help generate quality leads of Alibaba.com B2B service.
2. Conduct market research, data analysis to explore market demand and make prospective integrated marketing strategy to effectively promote the launching of the project.
3. Collaborate with BD and content marketing strategists to align on integrated marketing strategies, priorities and promotional activities.
4. Measure and report performance of all event marketing campaigns, and assess against goals (ROI and KPI).
5. Develop partnership from Alibaba Group. Integrate Alibaba.com and Alibaba Group's internal and external resources to maximize brand impact and business results. Effective and comprehensive cross-department coordination with Alibaba.com PR/Marketing/Products/Industry/Operation teams to ensure the smooth and innovative landing of the marketing initiatives.
6. Build up Alibaba.com top seller community to be platform success cases for branding purposes and client lecturers for greater marketing influence.
7. Execute and coordinate large-scale offline key events with agencies and local vendor partners.
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

1. 5+ years of integrated marketing making and implementing work experience preferably from e-Commerce or Internet companies. Experience in b2b business marketing is a plus.
2. Ability to use strategic and systematical thinking to transform business strategy to marketing initiatives, use closed-loop marketing strategy to maximize brand awareness as well as achieve business targets.
3. Being an expert in integrating resources, create strong relationship with Alibaba.com and Alibaba Group's PR and marketing teams.
4. Capability of numerical thinking, able to analyze the ROI based on total input and delivery timely.
5. Capability of planning, managing and executing large-scale event project independently.
6. Ability to manage ambiguity by coping with uncertainty and risk, as well as adapting to change. Altruistic because helping others to succeed is helping ourselves.
7. Native in Vietnamese. High proficiency and excellent communication skills in written and oral English. Mandarin Chinese language is a plus.
8. English Resumes only.

Địa Điểm Làm Việc

Hồ Chí Minh, Việt Nam

ALIBABA GROUP’S MISSION IS TO MAKE IT EASY TO DO BUSINESS ANYWHERE.
We enable businesses to transform the way they market, sell and operate and improve their efficiencies. We provide the technology infrastructure and marketing reach to help merchants, brands and other businesses to leverage the power of new technology to engage with their users and customers and operate in a more efficient way.

Our businesses are comprised of core commerce, cloud computing, digital media and entertainment, and innovation initiatives. In addition, Ant Group, an unconsolidated related party, provides payment services and offers financial services for consumers and merchants on our platforms. An ecosystem has developed around our platforms and businesses that consists of consumers, merchants, brands, retailers, third-party service providers, strategic alliance partners and other businesses.

GMV transacted in the Alibaba Ecosystem was RMB8,119 billion for fiscal year 2021, which mainly included GMV transacted through our China retail marketplaces, as well as GMV transacted through our international retail marketplaces and Local Consumer Services. As of March 31, 2021, annual active consumers for the Alibaba Ecosystem reached a milestone of over 1 billion, including 891 million consumers across our China retail marketplace, Local Consumer Services and digital media and entertainment platforms, and approximately 240 million consumers outside China.

Xem toàn bộ thông tin công ty
Saigaon Centre Ho Chi Minh City
25-99 nhân viên
HR Department
TUYỂN SINH THẠC SỸ TÀI CHÍNH - ĐẠI HỌC JEAN MOULIN LYON 3 (CH Pháp)

TUYỂN SINH THẠC SỸ TÀI CHÍNH - ĐẠI HỌC JEAN MOULIN LYON 3 (CH Pháp)

Chương trình được thiết kế đặc biệt dành cho học viên vừa học vừa làm, quỹ thời gian ít

Bằng được công nhận bởi Bộ GD&ĐT Việt Nam do ĐH. J.M Lyon 3 (Pháp) cấp có giá trị toàn cầu

Học phí tối ưu, tiết kiệm nhiều nhất, thời gian đào tạo rút ngắn còn 1 năm tại Việt Nam