Integrated Marketing Supervisor

KEY RESPONSIBILITIES

1. Integrated Marketing Planning: KPI performance 100%

• Planning and implementing a comprehensive integrated marketing strategy (360 media ALT & BTL) aligned with business goals.

• Ensure all marketing materials, campaigns, and messaging align with brand identity and corporate objectives.

• Collaborate with stakeholders to create and implement Digital, Communication, PR strategies, Event and internal communication roadmaps.

2. Branding management & Positioning:

• Ensure brand consistency across all marketing channels, both internal and external.

• Develop brand messaging, brand statements, and brand storytelling initiatives.

• Manage the flow of brand-media-agencies-related issues based on changes in direction, goals and budgets; be capable of creating solutions and proactively resolving issues

3. Content Creation & Management

• Write & supervise the creation of marketing materials, press releases, website content, and social media content.

• Ensure messaging is clear, engaging, and aligned with the brand’s tone and voice.

• Collaborate with graphic designers and videographers to produce visual storytelling content.

4. Public Relations (PR) & Media Relations

• Give directions to the Corporate PR team and overview press releases, media pitches, and PR events.

• Manage responses to media inquiries and monitor brand mentions in news and social media.

5. Digital & Social Media Communications

• Oversee content strategies for social media platforms (Facebook, LinkedIn, Instagram, YouTube, TikTok, etc.).

• Ensure the effective use of email marketing, blogs, and website content to enhance brand engagement.

• Track and optimize social media engagement and campaign performance.

6. Event Planning & Execution:

• Plan the activation to raise awareness and engage with user/customer.

• Ability in event conceptualization, planning to raise awareness and user/customer engagement.

• Ability to manage budgets, sponsorships, and vendor relationships.

• Experience in handling vendors for event execution.

• Track and optimize event engagement and campaign performance.

7. Campaign Performance Analysis & Reporting

• Track the effectiveness of communication campaigns using Google Analytics, social media insights, Email MKT and PR metrics.

• Provide detailed performance reports, insights, and recommendations to senior management.

• Optimize communication strategies based on data-driven insights.

8. Project & Stakeholder Management:

• Strong collaboration skills to work across departments, partners.

• Ability to negotiate contracts and partnerships effectively.

• Bachelor’s degree of Marketing, Communications, PR, Economics or related fields.

• Advanced Brand Communication, Integrated Marketing & Digital Media Competences (>5 years experienced)

• Experience in leading teams and managing multi-channel communication strategies.

• Good writing skill both in English and Vietnamese

• Strong strategy and analytical skills: Able to identify and isolate opportunities/issues with action plans in a clear and logical way.

• Strong consumer & creative marketing background with strategic thinking and insight orientation

• Proven track record in launching new products into emerging markets that have been successful/sustained over time

• Strong presentation skills: able persuade manager and team on plan and thinking.

• Strong communication, analytic, organization and presentation skills

• Excellent interpersonal skills (important due to multi-party/external business, university partnership).

• Data analysis and performance metrics and budget management.