International Branding & Marketing Specialist

Position Overview

The International Branding & Marketing Specialist will play a key role in adapting and executing the company’s global brand strategy across multiple international market. Responsible for building and executing global branding and marketing strategies for a premium plush toy product line. Target markets: Germany, UK, EU countries, and Asia. The role combines brand positioning, product development coordination, international marketing execution, cultural adaptation, and digital brand growth.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and implement international brand identity for plush toys.

• Adapt brand storytelling to align with cultural preferences in Europe and Asia.

• Conduct competitor and market research in target regions.

2. Product Development

• Follow up and support factory to make samples/products according to brand concept.

• Ensure product design, materials, and quality match brand positioning.

• Track product development timeline and coordinate approvals between design, factory, and management.

• Provide feedback on prototypes and packaging to align with branding.

3. International Marketing Campaigns

• Plan and execute multi-channel campaigns (social media, trade fairs, influencers, B2B channels).

• Collaborate with distributors, retailers, and e-commerce partners in Germany, UK, EU, and Asia.

• Manage advertising budgets to maximize ROI across regions.

4. Content & Creative Development

• Oversee creation of catalogs, social media visuals, packaging, and brand storytelling.

• Ensure brand guidelines remain consistent across languages and markets.

• Work with creative teams to adapt content for local audiences.

5. Market Expansion & Partnerships

• Build relationships with trade fairs, agents, distributors, and retailers.

• Support product launches, events, and brand activations in target markets.

• Explore licensing and co-branding opportunities.

6. Digital & E-Commerce Branding

• Manage international online presence (Instagram, TikTok, Amazon, Shopee, Shopify, etc.).

• Optimize SEO/SEM for multi-language campaigns.

• Coordinate influencer collaborations and digital PR.

7. Analysis & Reporting

• Track brand performance with KPIs (brand awareness, engagement, sales).

• Provide regular market insights for management decision-making.

Qualifications

• Bachelor’s degree in Marketing, International Business, or related field.

• 3+ years of experience in international marketing, brand management, or product development.

• Strong knowledge of European and Asian consumer markets.

• Experience in lifestyle, fashion, toy, or consumer goods industries preferred.

• Excellent communication in English (German or another EU/Asian language is an advantage).

• Strong project management skills, especially in product development and timeline control.

• Proficiency with digital marketing tools (Google Ads, Meta Ads, SEO, automation).

What we offer

• Competitive salary (negotiable based on experience).

• Travel opportunities to Europe and Asia for trade fairs and brand activities.

• Opportunity to build a global brand from Vietnam to international markets.

• Dynamic, creative working environment with international exposure.

• Annual performance review and 13th-month bonus.

• Annual health check, company trips, and team-building activities

• Half-day leave on birthdays and Christmas.

• Comprehensive benefits including social, health, and unemployment insurance.

• Dynamic, creative working environment with international exposure.