International Category & Product Development Manager

• Market & Consumer Understanding

• Deep-dive into international consumer insights, usage behaviors, and category dynamics

• Identify unmet needs and white space opportunities across focus markets

• Category Strategy & Portfolio Management

• Define category strategy and growth roadmap tailored to local market potential

• Optimize product portfolio per country through gap analysis and performance reviews

• Product Innovation & Development

• Lead ideation and concept development based on consumer insights and market trends

• Work closely with R&D, design, supply chain and external partners to develop and launch winning products

• Data Analysis & Solution Building

• Utilize data (e.g. 3rd parties, internal sales, competitive tracking) to drive insights and decisions

• Monitor product and category KPIs, proposing corrective actions as needed

• Adaptability & Speed-to-Market

• Rapidly adapt plans to market feedback, cultural nuances, and commercial realities

• Champion agile development and fast learning cycles for new market entries

• Leadership & Cross-functional Collaboration

• Lead cross-functional teams and influence key stakeholders across functions and regions

• Present strategies and business cases clearly to senior leadership

• At least 5 years of experience in category management, product marketing, or brand marketing

• Proven track record in handling multi-market or international projects

• Strong analytical skills and data fluency

• Strategic mindset with creative problem-solving ability

• Excellent communication and influencing skills

• Highly adaptable, with strong business acumen and cultural sensitivity

• Fluency in English; experience with international consumer goods and/or speaking another foreign language is a plus