International Sales Manager, SEA Market

Position Overview

Karofi — Vietnam’s leading water purifier brand — is expanding aggressively across Southeast Asia. In this role, you will lead Karofi’s retail chain performance and expansion in SEA markets (Indonesia, Philippines, Malaysia, Thailand, etc.), ensuring consistent brand experience, strong sales results, and high operational standards across all retail touchpoints.

You will work closely with both headquarters and local market managers to drive growth, open new stores, and uphold excellent in-store customer experience.

Key Responsibilities

Drive Business Growth

• Develop and execute sales strategies that integrate retail, online, and B2B channels to achieve ambitious revenue targets.

• Design and implement O2O (online-to-offline) initiatives that enhance customer experience and conversion.

• Lead sales performance reviews, identify growth levels, and rapidly adapt strategies to local market behaviors.

Market Expansion & New Business Development

• Identify, assess, and launch new markets and product categories across SEA.

• Explore strategic B2B and retail partnerships to accelerate market entry.

• Be the driving force behind innovative go-to-market campaigns, adapting global strategy to local nuances.

Retail Channel Development: Corporate with Retail Operation Manager to:

• Following up setting up new store or doing expansion.

• Training local team

• Managing daily operation of each market

Sales Analytics & Business Performance

• Analyze sales trends, pricing, and channel performance to propose actionable insights.

• Regularly report on KPIs, growth progress, and improvement initiatives to the leadership team.

• Bachelor’s degree in Business, Commerce, Economics, or a related field.

• 5–7 years of strong experience in Sales or Retail Management, preferably in home appliances, consumer electronics, or FMCG, with proven success in multi-channel sales.

• Understanding of O2O and Omnichannel strategies, including e-commerce, distributor, and retail integration.

• Proven track record in launching new products or expanding to new markets in Southeast Asia.

• Strong business acumen, negotiation, and partnership-building skills.

• Highly entrepreneurial mindset — hungry, driven, and creative in finding sales growth opportunities.

• Fluent in English.

• Willing to travel frequently and thrive in a fast-paced, cross-cultural environment.