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“IKEA offers well-designed, functional home furnishings at prices so low that as many people as possible can afford them. The role of the supply process is to buy, produce and distribute the IKEA range at the lowest total cost, making high quality available to the customer under good social and environmental conditions. IKEA Purchasing Area South East Asia has co-workers based in Ho Chi Minh City, Bangkok and Jakarta; and is one of nine Purchasing Areas in the world” Show us how you’d do it.