Key Account Assistant Manager (Franchise)

PURPOSE/MISSION:

To achieve profitable and sustainable market growth for Key Account in VIetnam, while aligning with adidas brand image & strategy and ensuring target achievement

ACCOUNTABILITIES:

(To be performed in alignment with global and regional guidelines)

1. Functional:

• To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.

• To work with key decision makers to explore new store opportunities in Vietnam.

• To effectively apply sales strategies, policies and best practices the Franchise Sales business.

• Allocate resources, negotiate, implementation and tracking of action plans to achieve set annual net sales target.

• Ensure proper representation and in-store execution

• To pursue additional business opportunities and apply a strategic mid-long term approach

• Manage all interfaces:

• By frequently address the requirements across functions

• By proactively coordinate/ facilitate meetings with other functions and accounts

• To develop the franchise account strategies:

• To ensure quarterly updates of strategic franchise account initiatives

• To present strategic initiatives for local management team

• To establish regular franchise visit schedule

• To sell-in and agree on sell-through support

• Proactively lead the alignment of the sell in/ out process across internal functions

• By proactively facilitate meeting/business reviews with designated operations team and Customer Service

• To conduct and share sell through information from account

2. People:

• To make the right hire

• To set objectives, targets, guidelines, coach, and build stronger, the team’s capabilities.

• To develop both functional and interpersonal skill of direct report to maximize their individual potential.

• To build close collaboration between teams and all other interfaces. Ensure cross functional alignment

3. Controlling:

• To measure progress on franchisee’s KPIs

• To monitor and report the market trends and competitors in the area

• To provide realistic business plans and forecasts that is aligned with the company’s longer range plan.

GROUP COMPETENCIES:

• Influence Others

• Result Orientation

• Manage & Develop People

• Manage Business Process & Project

• Provide Framework for Performance

FUNCTIONAL COMPETENCIES:

• Net Sales and standard margin (actual vs. target) for Franchise Accounts

• Cost center- Budget compliance

• DSO of Franchise Accounts vs. target

• Sell through target

• CSS rating

PROFESSIONAL BACKGROUND/EXPERIENCE:

• Functional: Preferably 3 years in Sales or Franchise Management

• Industry: Apparel/ fashion Retail or FMCG

• Leadership: Excellent leadership skills

• Exposure: Sports, marketing, account management

EDUCATION

• University degree in Business with Marketing and Sales focus

IT:

• Outlook: Basic

• Word: Advanced

• Excel: Advanced

• Powerpoint: Advanced