(Land Rover) Content Developement & Marketing Automation Specialist

LAND ROVER VIỆT NAM - PON PHÚ THÁI MOBILITY TUYỂN DỤNG VỊ TRÍ:

CONTENT DEVELOPEMENT & MARKETING AUTOMATION SPECIALIST

A - CHẾ ĐỘ / BENEFIT:

• Mức lương cơ bản rất cao, chế độ thưởng hấp dẫn./ High basice salary, a lot of bonuses

• Nhiều chế độ phúc lợi của tập đoàn CHÂU ÂU / Benefit of EUROPEAN corporation

• Môi trường làm việc chuyên nghiệp, thân thiện / Profressional & Friendly working environment

• Được xét tăng lương hàng năm / Annual salary increasement

• BHXH, BHYT, Bảo Hiểm sức khỏe toàn diện / Health insurance

• Thời gian làm việc: từ 08H30 - 17H30 (HN); 09H00 - 18H00 (HCM) từ Thứ 2 đến Thứ 6 / Reasonable working time. From Mon to Fri.

Địa điểm làm việc / Working location:

- Hà Nội: 467 Nguyễn Văn Linh, Q. Long Biên

- TP. Hồ Chí Minh: 101 Tôn Dật Tiên, Quận 7

B - MÔ TẢ CÔNG VIỆC / JOB DESCRIPTION:

We are seeking a highly motivated Content Development & Marketing Automation Specialist to join our marketing team. The ideal content development candidate will be responsible for creating, curating, and managing content across various platforms including our website, fan pages, and internal and external communication channels. You will play a key role in shaping our brand’s voice, ensuring consistency and engagement across all platforms. And the Marketing Automation one will manage and optimize our marketing automation platforms. This role is crucial in driving our customer engagement and conversion strategies by leveraging Salesforce Marketing Cloud and other tools to create personalized customer experiences.

CONTENT DEVELOPMENT:

Content Creation & Management:

> Develop and write engaging content for the company's website, social media channels (Facebook, LinkedIn, etc.), and other communication platforms, including sales talk memo.

> Create SEO-optimized articles and web content that drive organic traffic and improve search engine rankings.

> Collaborate with the design team to create visually appealing content that aligns with our brand’s tone and style.

Content Strategy:

> Assist in the development and execution of a comprehensive content strategy that aligns with the company's overall marketing goals.

> Analyze content performance metrics and adjust strategies to optimize engagement and reach.

- Translation & Localization:

> Translate and localize English content into Vietnamese, ensuring accuracy and cultural relevance.

> Review and edit translated materials to maintain the brand’s consistency across languages.

Collaboration & Coordination:

> Work closely with the marketing, design, and sales teams to ensure cohesive messaging across all channels.

> Manage content calendars, ensuring timely delivery and publication of content

MARKETING AUTOMATION:

- Customer database utilisation:

> Utilize Salesforce Marketing Cloud to create, manage, and optimize customer journeys (eDMs, CXP) that drive engagement and conversion.

> Monitor and analyze customer interactions, providing insights to improve the effectiveness of marketing campaigns.

> Develop strategies to nurture leads and improve the overall customer experience through targeted communication.

- Sales Support:

> Collaborate with the sales team to develop customer personas and map out customer journeys.

> Conduct daily check with sales team about follow-up process with marketing digital leads

- Marketing Automation:

> Implement and manage marketing automation workflows to streamline communication with customers at various stages of the sales funnel.

> Track and report on key metrics related to marketing automation efforts, providing recommendations for continuous improvement.

- Collaboration & Coordination:

> Work closely with the content team to ensure that all customer communications are consistent with our brand’s messaging.

> Liaise with CRM team about database on salesforce system.

C- REQUIREMENTS:

- Qualifications: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

- Experience or a strong interest in luxury goods is a plus

- Storytelling skills with the ability to craft compelling narratives that resonate with the audience

- Strong research skills, with the ability to deeply analyze and synthesize information from multiple sources.

- Proven experience in content creation and management, with a strong portfolio of writing samples.

- Excellent command of English and Vietnamese, both written and verbal.

- Strong understanding of SEO best practices and content optimization.

- Ability to work independently and as part of a team, managing multiple projects with tight deadlines.

- Familiarity with content management systems (CMS) and basic HTML is a plus.

- Proven experience with salesforce systems including Marketing Cloud & sales cloud

- Strong understanding of customer journey mapping and lead qualification processes.

- Excellent communication skills in both English and Vietnamese.

- Ability to work independently and collaboratively, with strong attention to detail.

- Experience with marketing automation tools and techniques is highly desirable.