LE Planning Executive (Refrigerator Product Specialist)

The purpose of Refrigerator (REF) Product Marketing Section is to provide REF sales insights including sales results, competitor information, profit and loss and plan relating to promotion and marketing program, define product and price strategy.
* PSI:
• Manage PSI based on budget plan and in-depth analysis of sales results and forecast to assist business decisions.
• Monitor and propose actions for EOL product & long-term inventory.
* 4Ps:
• Work with factories to develop new product and improve existing ones if needed.
• Research competition to identify threats and opportunities. Always keep updated market intelligence for immediate reaction.
• Develop performance analysis reports and suggest for future promotions.
• Gathering and analyzing marketplace trends and customer data.
• Maintain and manage competitive pricing in line with company’s strategy.
• Co-operate with other Sections to develop and execute Sales policy, Sales target, promotions, converged marketing activities.
• Visit market/ key customers and/or support events on frequent basis.
• Developing new product value propositions and targeted feature sets.
• Others:
+ Report to the GM/Section Manager upon succession of any tasks accordingly.
+ Other tasks assigned by GM/ Section Manager.