Lifecycle Marketing Manager (Salary $2000 - $3000)
Vietnamworks' Client
Mô tả công việc
We are seeking an experienced marketing individual to join us as we scale up and expand our marketing activities in SEA. You will own and lead our lifecycle marketing strategy and campaigns across our B2B2C, B2C business lines to drive adoption, engagement, retention and monetization with our end customers.
Championing our mission of providing affordable insurance for all, you will join our highly driven and talented team to build insurance products that are accessible and simple for everyone who needs them.
What you will do:
● Build and manage lifecycle campaigns and journeys across transactional and marketing touchpoints
● Create customer-driven, engaging and creative email, in-app, messaging content and creatives that will ensure engaged, retained and repeat customers
● Ensure our brand message is strong and consistent across touchpoints
● Work closely with Business Intelligence, Data Analysts, Commercial, Product and Engineering and local Marketing teams to identify business problems and propose solutions via lifecycle marketing activities
● Develop detailed campaign briefs with clear hypotheses, target audience, content direction, performance metrics, and estimated business impact
● Design and conduct A/B tests for campaign optimization and improvement
Yêu cầu công việc
What you will need:
● 5-8 years of growth and lifecycle marketing experience in B2C tech space
● Prior experience working in a high-growth environment, ideally with a mix of experience in MNCs and start ups
● Prior experience in marketing automation platforms like Braze
● Experience leading and running successful lifecycle marketing campaigns
● Experience Performance Marketing, App Marketing
● Excellent written and verbal communication skills
● Excellent project management and interpersonal skills, with the ability to balance rigorous attention to detail with swift execution
● Proven results on building, testing and measuring multi-channel (emails, apps, and platforms) campaigns to drive revenue and engagement objectives
● Strong Data and Analytical Skills
● Critical thinking skills and Growth Mindset
● A self-starter with hands-on experience
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Chăm sóc sức khoẻ
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
17/04/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
Business Development, Finance, Banking, Scratch, Insurance Clause
Bảo hiểm
Tiếng Anh
Không hiển thị
Không hiển thị
Địa điểm làm việc
Ho Chi Minh, Vietnam
Hà Nội, Vietnam
Vietnamworks' Client
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