Manager Digital Marketing

Địa Điểm Làm Việc: Hà Nội | Hưng Yên
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Mô Tả Công Việc

Programme/Department : Marketing & Communications
Reporting to : Senior Manager, Marketing and Communications
No. of direct reports : 10 (dot-line)
Date of Issue/Revision : Aug 2023

We are looking for a savvy, multi-disciplined Manager Digital Marketing, to join our expanding Marketing & Communications Department and oversee the digital, marketing automation and digital content team.
The Manager Digital Marketing will be responsible for planning, development, and execution of all digital campaigns and digital content plans across social media and digital platforms to support digital strategies as well as branding strategies. This position will also be required to lead the digital transformation projects in the Student Recruitment and Marketing area such as CRM, marketing automation…as well as to manage and leverage those platforms to improve business results.
He or she will provide strategic leadership, guidance and support to a digital & digital content marketing team to deliver digital performance results work towards Marketing & Communications team’s strategic business priorities.

Digital campaign planning and execution
• Develop quarterly digital plan including branding always-on, ad-hoc branding campaigns and performance campaigns to achieve business goals.
• Work with digital team and digital agencies to design digital campaigns and oversee the execution.
• Continuously optimize digital plans and allocate resources effectively to improve ROI.
• Track conversion rates and making improvements to the website and all other digital platforms.
• Make data-driven decisions to optimize acquisition and retention metrics.
• Define customers touchpoints, build customer journey and design funnels to optimize digital efficiency.

Digital content management
• Plan and manage the continuous improvement of the owned-channels (website and social) content.
• Work with Creative team (in house) and outsource agencies to develop diverse digital materials and content for digital communication.
• Oversee the workflow with social agencies to develop engaging, interactive, and attractive social content strategy to enhance the customer experience and engagement.

CRM and MKT automation deployment and administration
• Coordinate with cross-departments and supplier to plan and deploy CRM and MKT automation.
• Build, manage and continuously improve the workflows on the platforms.
• Work with digital team to explore and leverage MKT automation for organic and performance optimization.

Strategy, Insights and Leadership
• Build, plan and implement overall digital marketing strategies
• Prepare and manage the digital marketing budget
• Lead, supervise and motivate members of the digital experience team
• Identify trends, insights, new technology.
• Plan, execute and measure experiments and conversion tests.
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Yêu Cầu Công Việc

COMPETENCIES (knowledge, skills, and abilities)
- Education: Preferably BA/BS in marketing, communications or digital marketing.
- Experience: at least 5 years proven experience in digital functions including (not limited to) digital strategy, content marketing, digital advertising, website strategy and deployment, agency, or consulting experience a plus.
- In-depth experience:
• In-depth understanding of digital marketing platforms, analytics tools, SEO practices and tools, and targeting methodologies.
• Experience with web analytics, A/B testing, and inbound marketing tactics and a knowledge base around CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads.
• Managing and developing owned channels.
• Experience with marketing automation and CRM.
Extensive experience digital performance buying platforms such as Google Adwords, Facebook, Youtube dashboards.
• Familiarity with agency piting process and experience in managing marketing agencies.
- Excellent English and Vietnameses verbal and written communication skills.
- Strong supervisory and leadership skills.

- Knowledge and understanding of the education market and the challenges within this industry.
- Knowledge of Salesforce CRM and Marketing Solutions is a plus.
- Understanding and experience using JavaScript (jQuery, node.js, etc.), JSON, AJAX, HTML, CSS knowledge is a plus.
- Experience in developing digital content strategy and execution across digital platforms.

COMPETENCIES (behavioural)
- Strategic orientation & leadership
- Effective Communication
- Managing & develop people
- Planning & organising
- Problem solving & decision making
- Collaboration

- Creative thinking & innovation
- Relationship building & networking

Địa Điểm Làm Việc

Tòa nhà Belvedere Centre, 28 A Trần Hưng Đạo, phường Phan Chu Trinh, quận Hoàn Kiếm, Hà Nội, VN
Khu Đô Thị Ecopark - Văn Giang - Hưng Yên

Về Chúng Tôi

British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor.  

BUV has three main brand drivers: 

- Offering accredited British and international higher education and training in Vietnam; 
- Providing 5-star university campuses, learning spaces, and services; 
- Including a compulsory personal and social growth program that prepares students for the future of life and work. 

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.  

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.  

Students study at BUV’s world class campus in the Ecopark township. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in Asia.  

For more details, please visit our website at
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Phúc Lợi Công Ty

Employee recognition program

Reward outstanding behavior in the workplace

Health care plan

Insurance, Annual health care


Highly competitive salary, annual salary review and bonus

Working environment

International Working environment, Flexible working arrangement and working away from campus.


Training and development

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Địa Điểm Công Ty


Quy Mô Công Ty

nhân viên

Liên Hệ

Human Resources Department

Bảo Hiểm Sức Khỏe Cho Người Dùng VietnamWorks | Hợp tác cùng Tokio Marine Vietnam

Bảo Hiểm Sức Khỏe Cho Người Dùng VietnamWorks | Hợp tác cùng Tokio Marine Vietnam

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