Manager, Key Account Management (FMCG)

A. Planning:

• Planning on Customer Investment plan together with Trading Term planning for key account customer

• Building category growth plan for the whole channel to deliver sales & volume growth

• Plan, execute and follow through the fundamentals improvement in key accounts & then all stores (OOS, SOS, SOD, SOF, SOV)

• Enhanced the category expertise to influence & join in developing customer category in order to drive our brands growth faster

• Explore customer business opportunities & engage with Marketing Activation plan to tie up brand activities into customer theme based promo to achieve the best business results

• 6Work with operation team to explore & align the best POP location in stores to deliver ROI for display investment. Follow up on installation

• Review business results by accounts & by stores to come up with actionable plan to deliver positive growth

• Develop Unique Initiative/ Approach/ Investment to each key account annually to be recognized as the most active supplier in the category

• Adapt & develop Display & Merchandising program through coordinating with principles & designer

• Quarterly Joint Business Planning with key customer to review & revised business plan and delivering JBP target on quarterly & annual basis

B. Operation & Organization & Customer management

• Support Sales Executive to deliver JBP to non-key customer in North & South

• Develop united opening plan that applied for the entire opening plan from Key accounts

• Collaborate with Account Manager in communication flow of monthly & quarterly activities to regional MT supervisor & support, follow up in execution

• Working internally with multiple functions to get alignment & execution on monthly & quarterly activities. Get the support from these functions to fix internal issues & customer complaints.

• Follow up payment, rebate and review incentive

• Centralize accounts & regional reports and build up action plan to meet fundamentals & business results

C. Performance measures:

• Ensure ROI & Efficient investment to key customer

• One core strategy for each key customer and One winning strategy to all customers

• Achieved fundamentals target timely

• Leading Implementation of Category captaincy in strategic customer

• Successfully aligned & execute brand activations and meet business growth target at respective area

• Invest in rightful and efficient POP

• Monthly & quarterly business plan to bridge the JBP gap

• Applicable initiatives & be recognized as unique offer to strategic customers

• On-time & meet brand equity displays

• Quality JBP & joint measures – joint action plan.

• Be the model of execution & enhanced expertise into Sales Executive knowledge

• Monthly & Quarterly review, action plan input to grow business

• Effective Opening Plan & ensure ROI with recognized as the best supplier in category

• Monthly plan & execution accuracy

• Handling internal issues timely & completely

• On-time reporting & actionable plan to fix fundamentals gap.

Functional Skills and Knowledge:

• Demonstrate advanced knowledge and understanding of the industry/market/competitors/customers

• Demonstrate sound selling skills and proven key account management experience in fast moving consumer goods

• Demonstrate a general understanding in all aspects of supplier and customer relationship management including supply chain, field marketing and branding

• Demonstrate strong negotiation and communications skills

• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

• Demonstrate fluency in English, both written and spoken

Soft skills:

• Communication/Interpersonal skills

• Negotiation and problem-solving skills

• Demonstrate fluency in English, both written and spoken

Education:

• Diploma in Business Studies/Marketing preferred