Manager - Retails Sales, Construction Chemicals

Manager - Retails Sales, Construction Chemicals

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Mô Tả Công Việc

Implement channel partner model (route to market) for Construction Chemicals Vietnam to grow market share, manage product portfolio according to strategy, prepare and implement marketing plan, monitor financial KPIs, manage pricing proposals, analyze market to support decision on future product development strategies, etc.

Establish channel partner network
- Develop scoring model to assess potential channel partners’ strategic fit to BASF’s channel strategy.
- Approach potential channel partners, present and discuss commodity product portfolio, supported by technical service team.
- Assess potential partners’ strategic fit and readiness and select target partners, according to territory distribution strategy.
- Set up distribution agreement, including of product portfolio, stock level, prices, budgets.
- Collaborate with production, demand planner, customer service and logistics personnel to establish a communication path with the distributor to ensure high service quality in terms of response and delivery.
- Implement marketing measures to enable channel partner to represent product portfolio in line with Master Builders Solutions brand approach.
- Support channel partner to launch Master Builders Solutions product portfolio.

Channel partner management
- Maintain close contact with distributors’ key personnel and collaborate with BASF-internal functions, e.g. credit management, legal, production etc.
- Follow up on channel partner payments.
- Participate in meetings for customer problem resolution; if necessary, work with customer services and technical personnel to deal with complaints.
- Develop and manage channel partner incentive and or loyalty programs.
- Organize trainings to channel partner personnel, introduce new products.
- Provide and update marketing material, supported by marketing personnel.
- Support channel partner to manage inventory and generate demand through direct marketing activities if products are going to expire.
- Gather sales forecasts and monitor actual sales performance in order to manage BASF’s inventory and merchandise products.
- Manage distribution contracts, ensure proper implementation of Master Builders Solutions branding rules.
- Regularly (monthly) provide reports regarding customer profiles, business opportunities, market research, territory assessment, sales data, analyses on product consumption/ performance, logistics services, problem areas and solutions etc., as base information to review sales/marketing/pricing plans or objectives.
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Yêu Cầu Công Việc

­- Degree in Business Administration / Economic or equivalent.
­- Five years experiences in channel/distribution management; preferably in Construction industry.
­- Understanding on construction market and its channel/distribution network; Knowledge of Construction Chemicals products is advantage.
­- Good command of English and Computer skills (MS. Office).
­- Competencies required: Act with Entrepreneurial Drive, Demonstrate Customer Focus, Communicate Effectively.
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BASF is the world's leading chemical company. We offer intelligent solutions for our customers and for a sustainable future. We link and develop people with diverse talents all over the world. For you, this means a variety of ways to advance. Not only your performance but also your personality matter to us.
At BASF, careers develop from opportunities and you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life.
Get to know more about us at BASF Vietnam career website:

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37 Tôn Đức Thắng, Phường Bến Nghé, Quận 1, TP.Hồ Chí Minh
100-499 nhân viên
Ms. Nguyen Ngoc Quynh