Market Analyst Supervisor

JOB OVERVIEW

Market Analyst Supervisor plays a strategic role in maintaining the company’s competitive edge in the cement and building materials industry. The incumbent is responsible for leading the Market Analysis team to deliver accurate market demand forecasts, competitor intelligence, and pricing insights. This position acts as a key advisor to the Executive Committee (Exco), ensuring data-driven decision-making and the efficient allocation of rebate spending across B2B and B2C segments.

KEY RESPONSIBILITIES

1. Market Intelligence & Competitor Analysis

+ Direct the collection and analysis of market data, including macroeconomic factors, demand trends, and competitor activities (pricing, product offerings, and supply chain movements).

+ Oversee the market share calculation process, ensuring data accuracy through reconciliation with industry reports (VNCA) and internal networks.

+ Provide comprehensive reports on market positioning and competitor tactics to support the formulation of competitive sales and marketing plans.

2. Pricing Governance & Investment Efficiency

+ Monitor price trends and analyze the effectiveness of trade spending, including discounts, rebates, and brand activation activities.

+ Identify pricing discrepancies and provide recommendations to optimize the Return on Investment (ROI) for sales channels.

+ Collaborate with the Pricing team to establish and enforce Price Governance processes at the regional level, ensuring transparency and margin control.

3. Strategic Reporting & Stakeholder Management

+ Produce high-quality, timely reports for the Executive Committee (Exco), including Commercial Performance results, GEXCO updates, and Quarterly Market Reviews.

+ Serve as the primary point of contact for commercial data, supporting cross-functional departments with actionable insights.

+ Ensure the integrity of the Business Intelligence system, guaranteeing that all reporting data is relevant, reliable, and consistent.

4. Team Leadership & Development

+ Manage and develop the Market Analysis team by setting KPIs, conducting performance reviews, and identifying competency gaps.

+ Implement coaching and training programs to enhance the team’s analytical capabilities and commercial acumen.

JOB REQUIREMENTS

Education: Bachelor’s degree in Economics, Marketing, Finance, or Business Administration.

Experience:

+ Extensive knowledge of the Cement industry, Building Materials, or Construction sector is strongly preferred.

+ Proven experience in market research, data analysis, and team management.

Skills & Competencies:

Strategic Thinking: Ability to interpret complex data and provide strategic recommendations to senior leadership.

Communication: Advanced English proficiency, capable of presenting to C-level executives (Exco).

Leadership: Strong capability in coaching, motivating, and managing team performance.

Work Conditions:

+ Willingness to travel frequently (20% - 30% of working time) for market visits and customer interactions.

+ Flexibility to handle ad-hoc tasks and reporting requirements during peak periods or weekends if necessary.