Market Planning, Communication and Branding Manager

About the roles

WHA Vietnam is seeking a dynamic and strategic Marketing & Branding Manager to lead our market planning, communication, and brand development initiatives.

This position plays a vital role in strengthening WHA’s brand leadership as a Smart Eco Industrial Zone developer in Vietnam, enhancing investor confidence and visibility across multiple markets.

Key Responsibilities

• Develop and implement integrated marketing and communication strategies to promote WHA Industrial Zones and WHA Group businesses in Vietnam.

• Lead corporate branding initiatives to ensure strong, consistent, and impactful brand identity across all platforms.

• Plan and execute digital marketing, public relations, and event campaigns to enhance awareness and investor engagement.

• Produce and manage high-quality marketing content, investor presentations, and promotional materials for roadshows, exhibitions, and stakeholder events.

• Coordinate media relations, including press releases, interviews, media coverage, and corporate publications.

• Oversee multilingual marketing materials — brochures, videos, social media, digital content, investor kits — aligned with global brand standards.

• Collaborate with WHA Group HQ in Thailand, local partners, and relevant authorities to ensure brand consistency and strategic alignment.

• Monitor and analyze campaign performance and marketing ROI, driving continuous improvement.

• Support communication related to ESG, Smart Eco, and sustainability initiatives within the WHA Industrial Zone ecosystem.

• Bachelor’s Degree in Marketing, Communications, Business, or related field; Master’s Degree preferred.

• 7–10 years of experience in marketing, branding, or communications — ideally in industrial real estate, FDI, or infrastructure sectors.

• Proven track record in strategic brand management, content development, and media coordination.

• Solid understanding of digital marketing tools, analytics, and CRM platforms.

• Excellent communication and presentation skills in English (knowledge of Thai, Chinese, Korean, or Japanese is a plus).

• Experience working in multinational or matrix organizations with cross-functional collaboration.

• Creative, strategic, and results-driven mindset with a passion for impactful brand storytelling.