Market Research Manager

Negotiable 349 views - Expires in 9 days

What We Can Offer

13th salary and performance bonus
21 annual leave day per year
New laptop for each employee

Job Description

1/ Mission:
This job has primary responsibility for providing customer insights through implementing in-housed and outsourced surveys/ studies, and analyzing different source of customer data so that the findings can help internal stakeholders make better customers-related business decisions. This position also supports Head of Customer Experience in insight-leveraging activities to drive actions (i.e organize actionable workshop after obtaining research findings, facilitate product concept development/ service innovation brainstorming sections, participate in cross function projects to represent customer’s voice or lead projects to enhance customer’s experience)

2/ Research projects (inhouse or outsource)
• Understand the business needs of requesters thoroughly to propose the relevant research scope and approach or evaluate the proposal from vendors to make sure the research can address properly business needs
• For annual projects (Brand Health Tracker, Benchmarking survey, Voice of Agency …), work closely and effectively with related stakeholders (i.e Product, Branding, Agency team etc) to update the local business's needs and provide useful inputs to the questionnaire crafted by outsourced research vendors
• Work independently to lead and implement internal research projects/ data analytics projects or outsourced research projects, including:
- Collecting internal data from different source for analyzing, questionnaire/ DG design, conduct IDI/DG, data analyzing, report writing and provide actionable recommendations for business questions that need sound decision making.
- Evaluate adjust the proposals made by research agencies so that the final one is produced up to the highest work in terms of timing, budget and quality of deliverables. Manage the quality and delivering time of research agency. Provide useful and insightful inputs to the work of agencies across the key milestones of project execution (discussion guide development or questionnaire design, topline, reporting)

3/ Drive insights to actions
• Organize actionable workshop after obtaining research findings/ data findings so that the information and be shared and bring to actions by different teams
• Initiate actions to improve customer experience and lead end to end projects to deliver the initiatives improving customer experience across touchpoints.
• Join cross-function projects to represent voice of customers.
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Job Requirements

1/ Qualifications
• University/ College Degree with marketing/ business major

2/ Experience
• At least 5 years’ experience in market research (2 years' working experience for a market research agency is preferable) and minimum 1 year of working as a CI/ market research manager.
Job capabilities & behaviors requirements
• Execution excellence: take full ownership to resolve difficulties, challenges and deliver the project objectives efficiently with highest standard of quality
• Working together: work well with different types of people including external research vendors and internal stakeholders; proactively contribute thoughts, ideas in meetings, cross-functional projects
• Strategic thinking: think a big picture and use good judgment to find HOWs to approach/ implement one issue/ challenge thoroughly and efficiently
• Great data analytic skill (i.e either qualitative or quantitative data points)
• Be a great communicator, both spoken and written English communication

3/ Core skill set & Competences
• Critical thinking
• Creative Problem-Solving
• Excellent insights generating
• Strategic thinking
• Independent work
• Fast learning & Self-learning

4/ Plus capacity & mindset
• Digital marketing capability (i.e planning digital marketing communication activities, or conducting social listening)
• CX (customer experience) skills/ experience (i.e design thinking)
• Growth mindset

Job Locations

37 Ton Duc Thang Street, Bến Nghé, District 1, Ho Chi Minh City, Vietnam
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Established in London in 1848, Prudential plc is one of the world’s leading retail financial service groups providing life insurance, financial services and asset management products across the United Kingdom, the United States and Asia for over 165 years. Today, Prudential has over 23 million customers worldwide and £457 billion of funds under management (as at 30 June 2014).

Being one of the leading life insurers, Prudential Vietnam is privileged to provide insurance services to millions of Vietnamese people. Prudential Vietnam has the largest market share in the life insurance market with a wide range of products.

We are proud of being an Employer of Choice thanks to our great values and benefits given to our employees.

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Level 25 - 37 Ton Duc Thang District 1, HCMC
Human Resource
Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

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