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Mô Tả Công Việc
JOB DESCRIPTION:
The Marketing Analyst should understand various digital touch points, drive the digital experience and highly effective digital campaigns. This job requires critical thinking, data-driven mindset, and excellent English communication skill to work directly with foreign clients. Familiarity with Google Tag Manager, Google Analytics, HotJar, Google Data Studio and other analytics tools is a bonus.
Their daily responsibilities include:
• Work with clients to analyze their business requirements and digital strategies
• Configure Google Tag Manager tracking and Google Analytics to track website performance
• Come up with conversion optimization strategies, analyze A/B and multi-variate tests, communicate results and provide recommendations
• Provide detailed reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Analyze online user behavior, conversion data, customer journeys, funnel analysis and multi-channel attribution
• Create meaningful, visualized dashboards with insightful recommendations based on the tracked data of marketing performance across all channels
• Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments
Yêu Cầu Công Việc
• 3+ years of experience in Marketing Analytics, Data Analytics, and Conversion Rate Optimization
• Experience with Google Analytics and Google Tag Manager is a plus
• Knowledge of Google Data Studio is a plus
• Excellent verbal and written communication skill (English & Vietnamese)
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
Location: Ha Noi - HCM