Marketing and Admissions Manager (Start After Tet)

Marketing and Admissions Manager (Start After Tet)

Địa Điểm Làm Việc: Hà Nội
Thương lượng 891 lượt xem - Hết hạn trong 3 ngày

Các Phúc Lợi Dành Cho Bạn

Bonus 13th salary
Premium Healthcare insurance
Annual sale incentives

Mô Tả Công Việc

JOB DESCRIPTION

Role description: The Admissions and Marketing Manager leads on planning and delivery of marketing and student recruitment led activities to deliver enrolment and retention targets. The post holder is responsible for supporting the Campus Principal in matters relating to admissions, marketing and communications.

Line manager: Campus Principal

Functional: Regional Marketing Manager and Regional Admissions Manager
Stakeholders: School Leadership Team, Parent associations, Student representatives and ISP regional.

*Key Responsibility 1: To demonstrate successful planning and execution across marketing and communications
• Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within local competitive environment.
• Support the annual target and fee setting process within the school.
• Drive quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.
• Proactively manage the content, media, event and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
• Produce digital and print publications within schools following regional brand & editorial guidelines, organizing photography/videography shoots and design/editorial content where required.
• Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools.
• Leverage all appropriate content, media and PR opportunities.

*Key Responsibility 2: Drive the increase in the number of students in school and enrollment target
• Ensure that the targets agreed for school growth are challenging and based on evidence of what is possible in each locality.
• Ensure the school engages in active student recruitment activity to meet and exceed student recruitment targets.
• Ensure sales and marketing led activity informs annual budgets. Lead annual Marketing & Admissions planning sessions for the school.
• Attend and represent the schools at appropriate student recruitment and outreach events as required. Maintain relevant relationships (with other key personnel) to develop B2B activities.
• Manage the use of the CRM to ensure robust collection of recruitment data and high levels of customer follow up.
• Lead on establishing strong relationships with prospective and current parents and students.
• Develop strong internal relationships with staff to effectively carry out marketing and student recruitment activity.

*Key Responsibility 3: Ensure admissions processes are professionally and
systemically run with accurate group reporting procedures
• Follow the ISP admissions process and ensure relevant documentation and parent contracts are delivered successfully.
• Ensure that the schools’ admissions and student recruitment processes are customer-focused and designed to make enrolment as easy as possible.
• Ensure KPI reporting is accurately carried out for regional and central usage.
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

*Qualification:
Educated to Degree/Master level.
Qualification in Marketing, Business related.

*Work Experience:
Minimum 5 years’ work experience in similar capacity.
Prior experience in Education industry is an advantage.

*Language:
Good command of the English language and Vietnamese, written and oral.

Địa Điểm Làm Việc

Khu đô thị Tây Hồ Tây, Xuân Tảo, Từ Liêm, Hanoi, Vietnam

Westlink International School (WIS) is part of a growing number of schools worldwide owned by the International Schools Partnership (ISP). It benefits from the insights, practices and resources of a network of 60 schools in 16 countries around the world, to ensure all children experience Amazing Learning.

Newly built on spacious grounds in the western West Lake area, Westlink has a well-resourced and modern campus that spreads over 2.5 hectares and offers state-of-the-art facilities for our students to develop. Starting with primary school in its first year, Westlink will ultimately cater to students from Prep through to Grade 12.

Xem toàn bộ thông tin công ty
Tay Ho Tay New Urban Area, Xuan Tao Ward, Bac Tu Liem District, Hanoi
25-99 nhân viên
Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Bằng Thạc sỹ chính quy quốc tế từ Pháp, được bộ GD-ĐT VN công nhận

Mang tính ứng dụng cao và phát triển kỹ năng quản lý

Gia nhập cộng đồng Alumni (Doanh nhân, Chủ doanh nghiệp nhiều lĩnh vực)