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Mô Tả Công Việc
The Admissions and Marketing Manager leads on planning and delivery of marketing and student recruitment led activities to deliver enrolment and retention targets. The post holder is responsible for supporting the Campus Principal in matters relating to admissions, marketing and communications.
Line manager: Campus Principal
Functional: Regional Marketing Manager and Regional Admissions Manager
Stakeholders: School Leadership Team, Parent associations, Student representatives and ISP regional.
Key Responsibility 1: To demonstrate successful planning and execution across marketing and communications
• Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within local competitive environment.
• Support the annual target and fee setting process within the school.
• Drive quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.
• Proactively manage the content, media, event and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
• Produce digital and print publications within schools following regional brand & editorial guidelines, organizing photography/videography shoots and design/editorial content where required.
• Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools.
• Leverage all appropriate content, media and PR opportunities.
Key Responsibility 2: Drive the increase in the number of students in school and enrollment target
• Ensure that the targets agreed for school growth are challenging and based on evidence of what is possible in each locality.
• Ensure the school engages in active student recruitment activity to meet and exceed student recruitment targets.
• Ensure sales and marketing led activity informs annual budgets. Lead annual Marketing & Admissions planning sessions for the school.
• Attend and represent the schools at appropriate student recruitment and outreach events as required. Maintain relevant relationships (with other key personnel) to develop B2B activities.
• Manage the use of the CRM to ensure robust collection of recruitment data and high levels of customer follow up.
• Lead on establishing strong relationships with prospective and current parents and students.
• Develop strong internal relationships with staff to effectively carry out marketing and student recruitment activity.
Key Responsibility 3: Ensure admissions processes are professionally and
systemically run with accurate group reporting procedures
• Follow the ISP admissions process and ensure relevant documentation and parent contracts are delivered successfully.
• Ensure that the schools’ admissions and student recruitment processes are customer-focused and designed to make enrolment as easy as possible.
• Ensure KPI reporting is accurately carried out for regional and central usage.
Xem toàn bộ Mô Tả Công Việc
Line manager: Campus Principal
Functional: Regional Marketing Manager and Regional Admissions Manager
Stakeholders: School Leadership Team, Parent associations, Student representatives and ISP regional.
Key Responsibility 1: To demonstrate successful planning and execution across marketing and communications
• Lead the annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities within local competitive environment.
• Support the annual target and fee setting process within the school.
• Drive quality lead generation activity for the school across digital and offline marketing channels to meet agreed targets.
• Proactively manage the content, media, event and marketing plans for the school, including analysis of efficiency & effectiveness and budget management.
• Produce digital and print publications within schools following regional brand & editorial guidelines, organizing photography/videography shoots and design/editorial content where required.
• Demonstrate continual improvement of promotional campaigns to achieve the required levels of enquiry, application, acceptance and enrolment rates in schools.
• Leverage all appropriate content, media and PR opportunities.
Key Responsibility 2: Drive the increase in the number of students in school and enrollment target
• Ensure that the targets agreed for school growth are challenging and based on evidence of what is possible in each locality.
• Ensure the school engages in active student recruitment activity to meet and exceed student recruitment targets.
• Ensure sales and marketing led activity informs annual budgets. Lead annual Marketing & Admissions planning sessions for the school.
• Attend and represent the schools at appropriate student recruitment and outreach events as required. Maintain relevant relationships (with other key personnel) to develop B2B activities.
• Manage the use of the CRM to ensure robust collection of recruitment data and high levels of customer follow up.
• Lead on establishing strong relationships with prospective and current parents and students.
• Develop strong internal relationships with staff to effectively carry out marketing and student recruitment activity.
Key Responsibility 3: Ensure admissions processes are professionally and
systemically run with accurate group reporting procedures
• Follow the ISP admissions process and ensure relevant documentation and parent contracts are delivered successfully.
• Ensure that the schools’ admissions and student recruitment processes are customer-focused and designed to make enrolment as easy as possible.
• Ensure KPI reporting is accurately carried out for regional and central usage.
Yêu Cầu Công Việc
Qualification:
Educated to Degree/Master level.
Qualification in Marketing, Business related.
Work Experience:
Minimum 5 years’ work experience in similar capacity.
Prior experience in Education industry is an advantage.
Language:
Good command of the English language and Vietnamese, written and oral.
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.
Educated to Degree/Master level.
Qualification in Marketing, Business related.
Work Experience:
Minimum 5 years’ work experience in similar capacity.
Prior experience in Education industry is an advantage.
Language:
Good command of the English language and Vietnamese, written and oral.
ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years employment history.
Địa Điểm Làm Việc
3 Đường Hoàng Minh Giám, Trung Hoà, Cầu Giấy, Hà Nội, Việt Nam
