Marketing and Brand Executive

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.
Position Objective

Assisting the Head of Marketing and Communications in the implementation of ISSPs Marketing Strategy.
Support the effective and efficient functionality of the ISSP Marketing and Communications Department.

Develop and execute campaigns with the Marketing and Communications Department to recruit new enrolments and to retain current enrolment.

The incumbent is expected to actively perform a full range of duties, including but not limited to:

Marketing Executive Duties:
● Collaborate with agencies and other departments in planning, developing and implementing effective marketing campaigns including digital, sales events and printed ads, POSM.
● Facilitate the design of marketing materials, including banners, brochures, letters, emails, flyers, leaflet, information booklet, standees, and websites.
● Support monitoring ongoing campaigns spending against the budget, keeping accurate records and highlighting where variances occur. Produce an accurate summary of total spend at the end of a marketing campaign.
● Undertake detailed ongoing analysis of marketing campaigns to ensure targets are met.
● Monitor, analyse and report competitors’ ongoing activities including pricing and promotion campaigns.
● Propose and implement new MKT initiatives (online and offline) to recruit new joiners based on the above analysis
● Manage and develop Social Media’s channels
● Report weekly marketing activities in charge to the line manager.

Brand Executive duties:
● Collaborate with Communications and Event Executive.
● Support School events (including photoshoot).
● Manage ISSP website and ISSP info on partner’s website.
● Facilitate the design of communication materials including but not exclusive to school handbook, faculty handbook, admissions handbook, letterhead, name card, uniform, digital signature, banner, etc.
● Retouch, edit photos/videos if needed
● Work with Regional and Unicomi to update Brand guidelines if needed.
Administration duties
● Manage paperwork and marketing database as assigned.
● Ad-hoc duties as directed by Head of SChool and the Head of Marketing & Communications
● Arrange contracts and general paperwork for the department
● Set-up and coordinate meetings and conferences, prepares agendas and take minutes