Marketing and Student Recruitment Executive

1. Content Marketing & Management:

• Plan, create, and manage high-quality content (posts, articles, videos, infographics, etc.) across all channels, including websites, social media, and email campaigns.

• Content Strategy: Develop a content calendar to promote the college’s programs and activities

• Collaborate with academic and admissions teams to craft compelling narratives around key courses, student testimonials, and industry partnerships in hospitality and culinary arts.

• Ensure all content is consistent with Pegasus International College’s brand tone, voice, and messaging.

• Use SEO techniques or working with vendor to optimize all content for better search engine rankings and higher organic traffic.

• Cross-Platform Management: Manage content distribution across platforms such as the website, social media, email, and print materials, ensuring consistency and alignment with the college’s branding.

• Develop and create digital content creation over various social media platforms with internal stakeholders aligned with the social media marketing directives provided to boost student enrollment and enhance the school's branding.

2. Digital Marketing:

• Social Media Strategy: Create, execute, and manage social media campaigns across platforms like Facebook, Instagram, Tiktok and YouTube to engage both prospective students and corporate partners.

• Paid Advertising: Plan and manage paid digital marketing efforts (Google Ads, Facebook Ads) and ensure that these campaigns align with ongoing content marketing strategies.

• Email Marketing: Design and execute email campaigns targeted at students, parents, and corporate clients to promote new courses, events, and partnerships.

3. Brand Management & Public Relations:

• Brand Messaging: Ensure consistent messaging across all marketing channels to strengthen Pegasus International College’s brand identity in both the education and hospitality sectors.

• Public Relations: Develop relationships with local media outlets, create press releases, and manage communications to build the college’s reputation within the community.

4. Event organisation and promotion

• Organise and promote key events, including open houses, recruitment fairs, and corporate workshops, both digitally and through traditional channels.

5. Student Recruitment / Sales Duties

• Keep up-to-date on Company’s new products, services, procedures and tools.

• Conduct telesales calls as and when required.

• Provide after sales services and solutions to customers’ problems as and when required.

• Perform maintenance / update of customers’ accounts / database including contact names for future sales as and when required.

• Liaise between customers and the company on pricing schemes and new product release launches. Continuously update customers on product modifications and new products; Provide product quotes as required.

• Schedule appointments on a weekly basis and visit existing customers to review product needs / determine other opportunities as required.

• Review his / her own performance, aim to meet or exceed targets set by Sales & Marketing Manager.

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Proven experience in sales and marketing managerial roles, preferably in the education or hospitality sector.

• Strong understanding of marketing principles, techniques, and channels.

• Excellent communication, negotiation, and interpersonal skills.

• Proficiency in CRM software, marketing analytics tools, and digital marketing platforms.