Marketing and Training Manager

In this position you will…

be leading integrated marketing and training strategies to drive awareness, acquisition, and sales conversion across bolttech Vietnam’s partner channels, with a seamless blend of digital and retail touchpoints, from concept to execution. You will manage end-to-end planning and collaboration with partners to boost attach rates, sales volume, and retention through creative B2B2C campaigns, data-driven optimization, and high-impact frontline training programs.

You will be responsible for…

- Plan and execute omni-channel marketing strategies with partners to drive awareness, acquisition, retention, and loyalty, while leading high-impact sales training programs for sales teams.

- Conduct regular training needs assessments to identify skill gaps and learning opportunities across departments.

- Develop integrated marketing & training plans and calendars aligned with regional and local growth goals, including account-based marketing strategies and go-to-market plans for new products, partners, and launches across bolttech insurance/protection, brokerage and agency services

- Lead marketing and brand initiatives across digital (media publications, social media, SMS/Zalo/WhatsApp/email, KOL/affiliate, content & video), in-store (POSM, digital display, events), and post-purchase (onboarding, upsell/cross-sell, loyalty) channels.

- Design and deliver localized training programs and materials (onboarding, product knowledge, selling skills, customer engagement) in in-person (classroom/in-store), virtual/online, and blended formats using presentations, videos, sales aids, and LMS; incorporating role-playing, interactive exercises, and hands-on practice for frontline/partner staff.

- Manage the development, delivery, and evaluation of a comprehensive learning and development strategy that enhances staff capabilities and aligns business objectives.

- Collaborate with regional training managers, design teams, and external agencies to develop engaging training materials, tailored marketing collateral (including copywriting for bolttech device protection products), and sales scripts/aids that make pitches easy to remember and highly impactful.

- Develop and implement frontliner engagement activities, innovating new ideas to motivate and excite sales teams in promoting our products.

- Arrange regular store visits to build relationships with the sales force and business partners, conduct field coaching, and drive business growth.

- Identify customer journeys for up-selling and cross-selling opportunities and support post-purchase engagement programs and training refreshers to sustain conversion and retention.

- Analyze campaign and training performance (ROI, CTR, conversion, churn, attach rates, sales KPIs, partner NPS); deliver timely market trend analysis with data-led recommendations and action items; manage and monitor marketing asset distribution, training scores, and compliance to ensure effective rollout and continuous improvement.

- Monitor market, competitor, and partner activities to uncover insights and opportunities.

- Document key learnings, best practices, and scalable playbooks for marketing and training to improve effectiveness and regional adoption.

You will require the following qualifications and skills

- At least 5 years of combined marketing and training/sales enablement experience, preferably in B2B2C, digital, D2C, retail, e-commerce, insurance, telco, or tech

- Bachelor’s degree in Marketing, Business, Communications, Education, or a related field (or equivalent experience)

- Fluent in Vietnamese and proficient in English (written and verbal)

- Strong copywriting, presentation, and facilitation skills with proven ability to engage diverse audiences

- Sharp analytical skills and ability to use campaign and training data to drive optimizations

- Skilled in using Excel and PowerPoint to crunch numbers and develop plans from analysis

- Experience working in fast-paced environment of ecommerce business, digital, or retail marketing

- Knowledge or adaptability in using digital tools such as Google Analytics, Adobe Express, MailChimp, Zoom/Teams, and LMS platforms

- Willingness to travel for store visits and training delivery