Các Phúc Lợi Dành Cho Bạn
Other benefits according to the provisions of the Company and the Labor Code
Training opportunity
Professional working environment
Mô Tả Công Việc
1. Establish Marketing Strategy:
- Plan, develop and direct marketing efforts for a particular brand or product
- Create strategies to take advantage of market opportunities
- Assist integration of campaigns with brand consistency
- Manage and coordinate all marketing, advertising and promotional activities
- Develop brand standards and usage guidelines
2. Execute and Manage Marketing Strategy:
- Conceptualize strategic initiatives and implement details of a campaign
- Execute strategies with cross-functional teams.
- Manage the productivity of the marketing plans and projects
3. Manage Brand Assets:
- Supervise brand content. Manage access to brand assets
4. Coordinate and build strong working relations with various internal/external support departments:
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Provide product marketing and competitive analysis training to the sales force
- New product release / Renewal / Exclusive product Idea share
5. Conduct Market Research:
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Conduct market research to determine market requirements for existing and future products ZWILLING J.A. HENCKELS (VIETNAM) LTD.
6. Product Management:
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products. Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products
- Monthly promotion planning. Channel strategic planning: make plan on CDJ (customer decision journey) to optimize channel balance. CRM strategy: membership policy, activation management
7. Budget Management:
- Determine and manage the marketing budget and deliver marketing activity with agreed budget
Xem toàn bộ Mô Tả Công Việc
- Plan, develop and direct marketing efforts for a particular brand or product
- Create strategies to take advantage of market opportunities
- Assist integration of campaigns with brand consistency
- Manage and coordinate all marketing, advertising and promotional activities
- Develop brand standards and usage guidelines
2. Execute and Manage Marketing Strategy:
- Conceptualize strategic initiatives and implement details of a campaign
- Execute strategies with cross-functional teams.
- Manage the productivity of the marketing plans and projects
3. Manage Brand Assets:
- Supervise brand content. Manage access to brand assets
4. Coordinate and build strong working relations with various internal/external support departments:
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Provide product marketing and competitive analysis training to the sales force
- New product release / Renewal / Exclusive product Idea share
5. Conduct Market Research:
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Conduct market research to determine market requirements for existing and future products ZWILLING J.A. HENCKELS (VIETNAM) LTD.
6. Product Management:
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products. Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products
- Monthly promotion planning. Channel strategic planning: make plan on CDJ (customer decision journey) to optimize channel balance. CRM strategy: membership policy, activation management
7. Budget Management:
- Determine and manage the marketing budget and deliver marketing activity with agreed budget
Yêu Cầu Công Việc
1. Qualification and experience:
- At least 4-5 years of experience in the same position
- Ability to understand market trends, financial data and customer needs and assess competitive intelligence data. Strong result-orientation and ability to execute and measure programs and campaigns
- Ability to work well on various teams and act as team leader when appropriate. Ability to put together and execute marketing plan based on marketing concepts
- High level of numerical reasoning/analytical skills
2. Personal skills and attributes:
- Strong computer skills, strong in excel and numeric. Good communication and interpersonal skills. Proficiency in English. Excellent presentation skill
- At least 4-5 years of experience in the same position
- Ability to understand market trends, financial data and customer needs and assess competitive intelligence data. Strong result-orientation and ability to execute and measure programs and campaigns
- Ability to work well on various teams and act as team leader when appropriate. Ability to put together and execute marketing plan based on marketing concepts
- High level of numerical reasoning/analytical skills
2. Personal skills and attributes:
- Strong computer skills, strong in excel and numeric. Good communication and interpersonal skills. Proficiency in English. Excellent presentation skill
Địa Điểm Làm Việc
Số 04 Đường Nội Khu Hưng Phước 1, Phường Tân Phong
District 7, Ho Chi Minh City, Vietnam
