Marketing Assistant Manager - In Charge Of Digital Marketing

Core Purpose of the Job: (WHAT IS THE REASON THAT THIS JOB EXIST; WHAT IS THE OVERALL AIM OF THIS ROLE?)

• To improve the digital customer experience for Digibox business in Vietnam and Cambodia

• To explore the sales opportunities in omnichannel (Web, Social platforms, Marketplace, Tele)

• To strengthen the marketing activities with functionalization of Trade marketing and Digital marketing

Areas of Responsibility

• To identify and realize marketing opportunities for Digibox in Vietnam and Cambodia

• To strengthen Digibox online presence

• To optimise Digibox website SEO

• To develop an annual digital marketing calendar that supports the business marketing strategies working within the budget restraints (SEM)

• Implement and evaluate well executed retail marketing activities on digital platforms for all Events and selling promotions that enhances brand image at retail and generates new traffic, click-through and sell-through of products.

• Identify and work with brand partners such as banks to maximize opportunities and budget.

• Be the communicator of all marketing related programs between merchandising, trade marketing, store operations and all relevant parties

• Propose, evaluate & coordinating with advertising agency, PR agency as and when required by the marketing team.

• Build Customer loyalty through the effective management of the MAPcare, MAP club program

• Conduct regular marketing assessment to quantify opportunities and uncover new opportunities via primary and/or secondary research.

• Effectively Liaise with Apple brand principals wherever necessary and deliver their A&P marcom plans.

• Recruit and train a highly motivated Team

RELEVANT EXPERIENCE & SKILLS:

• Minimum 4-5 years of Digital Marketing experience essential

• Strong communications, Experiential marketing activities on digital platformscompetencies: (TECHNICAL, OPERATIONAL, MANAGERIAL, HUMAN & CULTURAL REQUIREMENTS)

• Marketing and Branding

• Team work and good collaboration

• Retail management and experience will be an added advantage

• Budget management

• Digital marketing activities quality

• Statistical data analysis result

• Analysis and generalize ability

• Good time management

• Highly motivated, energetic, enthusiastic and team oriented

• Customer focused and results oriented

• Good sense of responsibility

• Passion for success